Transactions begin at the moment of awareness. This reality is driven by three shifts, all fueled by technology:
- The ubiquity of mobile devices is empowering consumers — in business and their personal lives — to more seamlessly communicate, better manage computing systems and make transactions when and how they want.
- Enterprises are being completely transformed by how, when and where data can be captured, cataloged and applied from each interaction.
- CMOs are influencing IT and Sales to drive a business in motion and equip all the points of interaction with mobile technology in a way that creates high-quality, meaningful transactions.
The most forward-thinking companies will activate mobile technology at all points of awareness, initiating better quality interactions that, over time, will lead to an increase in more meaningful transactions. Ultimately, these transactions will grow business — extending reach to more audiences and more geographies, in ways that are more profitable and efficient.
Register for one of our Mobile Enterprise roadshow events to learn how IBM enables the mobile enterprise. You’ll learn how to:
- Incorporate mobile into business strategy by mapping the continuum of applications across the entire value chain.
- Effectively support open, cross-platform development that is a catalyst for innovation.
- Ensure quality of service — every transaction conducted on a mobile device will be completed once, securely.
- Seamlessly support scalability of transactions in volume, velocity and variety.
IBM helps customers achieve critical business goals with a proven approach, a comprehensive set of capabilities and innovative technologies, and highly experienced personnel who understand how best to implement change. Join us for in-depth discussions on how successful enterprises are embracing mobile technologies, with some of IBM’s foremost authorities on mobile.
Every industry will have its Mobile Enterprise leaders; those companies that understand and map the continuum of applications that need to be made mobile—from buying through marketing, selling and servicing. IBM industry leaders, software engineers and business process experts are working with today’s forward-thinking companies to become today’s Mobile Enterprises. Let’s build a smarter planet.