Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Monetate, Runa.com, TagMan, BoostCTR, OneSpot etc.).
Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.
Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.
In 1998, Bryan co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow) , the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.
Senior Research Analyst, Marketing Effectiveness & Strategy
Trip Kucera is a senior research analyst for Marketing Effectiveness and Strategy at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain.
With over a decade of proven experience driving market awareness and mindshare for high-growth technology companies, Kucera brings a passion for integrated marketing and content development to his role at Aberdeen. Kucera spent a good part of his early career helping Progress Software start-up Sonic Software establish the Enterprise Service Bus (ESB) product category. Most recently he was the senior manager of corporate communications at SuccessFactors (following the acquisition of Plateau Systems), a global SaaS HCM provider. Prior to SuccessFactors, he led corporate communications at remote access software provider LogMeIn.
Business Unit Executive, Market Strategy, IBM Business Analytics
John brings over 30 years of business experience to his role of Market Strategist for IBM’s Business Analytics group, and over 20 years involvement in the business intelligence and analytics market.
He joins IBM from research and advisory firm Gartner where he was Vice President and Distinguished Analyst and key contributor to the business analytics practice.
He also led the Gartner BI Magic Quadrant research in 2011-2012. Prior to Gartner, John was VP and Research Fellow at AMR Research, and held management roles in marketing and product management at Pilot Software, Cognos, and Dun & Bradstreet Software.
John has been a frequent speaker at industry events, and is a recognized expert in the applied use of business analytics to address key business issues.