Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries.
Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action & Waiting For Your Cat to Bark? He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Jeffrey has been a speaker and delivered the keynote speech at conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa, AD:Tech Miami, Search Engine Strategies Latino, NAB, Canadian Marketing Association and at corporate events like Intel’s retail customer appreciation summit.
In 1998, Jeffrey Eisenberg co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow) and served as CEO until September 2009. During his tenure at Future Now he helped businesses generate more engagements, leads, subscriptions, and sales with the framework he co-invented, Persuasion Architecture®. His proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in online sales and lead generation.
Senior Research Analyst, Business Intelligence
David White is a Senior Analyst in the business intelligence research practice. Choosing the right product or solution is important, but many other factors are also crucial for a successful BI project. With this is mind, David uses his 20 years of experience with many industries to research the art and science of getting the right information, to the right people, at the right time. His research, based on data collected from technology users, demonstrates how analytics can be used to help tackle business problems. The research also provides best practices that all companies can use to maximize the value of their investments in integration, data warehousing, and business intelligence. In addition, David’s in-depth experience and research data is used by software vendors to help shape and direct market strategy.
Business Unit Executive, Market Strategy, IBM Business Analytics
John brings over 30 years of business experience to his role of Market Strategist for IBM’s Business Analytics group, and over 20 years involvement in the business intelligence and analytics market.
He joins IBM from research and advisory firm Gartner where he was Vice President and Distinguished Analyst and key contributor to the business analytics practice.
He also led the Gartner BI Magic Quadrant research in 2011-2012. Prior to Gartner, John was VP and Research Fellow at AMR Research, and held management roles in marketing and product management at Pilot Software, Cognos, and Dun & Bradstreet Software.
John has been a frequent speaker at industry events, and is a recognized expert in the applied use of business analytics to address key business issues.