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IBM Business Analytics Summit 2013
Calgary - Tuesday, June 18


   
 

Jeffrey Eisenberg Jeffrey Eisenberg
Keynote Speaker

Jeffrey Eisenberg is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation. Jeffrey speaks Spanish with native fluency and has transacted business in 26 countries.

Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action & Waiting For Your Cat to Bark? He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Jeffrey has been a speaker and delivered the keynote speech at conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa, AD:Tech Miami, Search Engine Strategies Latino, NAB, Canadian Marketing Association and at corporate events like Intel’s retail customer appreciation summit.

In 1998, Jeffrey Eisenberg co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow) and served as CEO until September 2009. During his tenure at Future Now he helped businesses generate more engagements, leads, subscriptions, and sales with the framework he co-invented, Persuasion Architecture®. His proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in online sales and lead generation.

Peter Ostrow Peter Ostrow

Vice President, Group Director, Sales Effectiveness & Strategy

Aberdeen Group

Peter Ostrow has been focused on sales and marketing best practices for 25 years, beginning with a long-time stint at advertising firm JWG Associates. As JWG’s third employee, he participated in every aspect of the company’s sales growth, from $1M to $135M, until its acquisition by Monster Worldwide’s TMP AdComms division. At TMP, Ostrow deployed additional CRM, pipeline management, lead generation and competitive intelligence practices as VP, Global Sales Administration. He then spent five years as VP, Business Development with MarketOne International, a global provider of lead lifecycle management services to technology sales and marketing executives.

At Aberdeen, Peter oversees research consumed by end-users in Marketing, Sales and Service management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. His research is widely publicized and covers topics such as sales training, sales intelligence, CRM/SFA, sales performance management and integrating technologies around customer acquisition and retention.

John Hagerty John Hagerty

Business Unit Executive, Market Strategy, IBM Business Analytics

IBM

John brings over 30 years of business experience to his role of Market Strategist for IBM’s Business Analytics group, and over 20 years involvement in the business intelligence and analytics market.

He joins IBM from research and advisory firm Gartner where he was Vice President and Distinguished Analyst and key contributor to the business analytics practice.

He also led the Gartner BI Magic Quadrant research in 2011-2012. Prior to Gartner, John was VP and Research Fellow at AMR Research, and held management roles in marketing and product management at Pilot Software, Cognos, and Dun & Bradstreet Software.

John has been a frequent speaker at industry events, and is a recognized expert in the applied use of business analytics to address key business issues.

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