Vince is IBM’s Enterprise Marketing Management - Business Unit Executive - Software Group ASEAN. He leads a sales team that focuses on helping clients improve their customers experience by offering the right product, at the right time at the right place.
He has worked and lived in Asia (Hong Kong and Singapore) for the past 11 years. Vince has been engaged by many Financial Services organizations throughout ASEAN, China, Korea, Japan, India, Pakistan and the Middle East transforming Marketing, Business Intelligence and CRM.
Prior to moving to Asia Vince was a banking executive in Australia for over 25 years managing functional areas including Finance, Treasury, Product Development, Strategic Planning, Credit Cards and Marketing with one of Australia's leading banks. As Head of Marketing he was a visionary leader in Business Analytics and Customer Care and Insight developing a best in class data warehouse, analytical and customer communications environment that produced superior business returns.
During his time at IBM, Vince has helped many banking customers design and implement their Information Management environments. He has also helped customers leverage those assets to better understand customers, increase share of wallet in key segments, manage customers through the application of advanced analytics and campaign management.
Vince is a regular speaker at IBM and Industry seminars where he shares with the audience the latest Industry trends, case studies and updates on IBM’s Marketing solutions.
Vince believes that IBM’s advanced analytical technologies and services have the power to help organizations become smarter... improve the customer insight and leverage that insight to improve the customer experience during every interaction.
Vince is based in Singapore.