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International Broadcasting Convention 2012

Registration is now closed.

Thank you for visiting our event page for IBM at IBC 2012, which closed on 11th September.

At the event, we explored how media companies are building smarter digital supply chains, transforming insight into action, embracing new distribution platforms and optimizing operations.

As billions of intelligent devices, hybrid networks, advanced services, mobile apps and digital content continue to evolve, media firms focusing on the production and distribution of information, news, entertainment and social experiences are facing a daunting challenge: how to make sense of it all – while providing unique value.

For example, IBM has helped CANAL+ Group, the leading pay-TV broadcaster in France to transform its operations and streamline how the company processes, delivers and archives digital content. Canal+ can now bring programs to air faster, and easily launch and manage new channels and services.

The prevalence of social media has taken ‘sharing’ to a whole new level. It means media organizations have an unfiltered voice ripe for analysis. That’s why IBM and The University of Southern California Annenberg Innovation Lab have teamed up to analyze social sentiment, around the Academy Awards, retailing trends, the World Series and the Super Bowl.

The IBM Digital Consumer Survey confirmed how rapidly consumers' content consumption and digital adoption behaviors are changing. The new behaviors of today’s connected consumers – which include social viewing, distracted viewing and viewing on demand – have greatly impacted M&E providers.

Read the most recent study “Beyond digital: Connecting media and entertainment to the future”, an executive report from IBM Institute for Business Value, to gain insights on how M&E providers can satisfy today's increasingly connected consumers and ecosystem partners by going "beyond digital" to deliver individualized experiences on demand. You’ll find other thought-provoking reports and white papers for the media and entertainment industry by visiting or IBM Thought Leadership for media and entertainment.

IBM’s Smarter Commerce initiative can help you turn customer insight into action and enable new business processes that help companies buy, market, sell and service their products and services. The integrated portfolio for Smarter Commerce helps media providers improve customer engagement and loyalty by delivering a personalized, highly relevant, and seamless buying experience across sales channels. To provide you with further insights on how a smarter commerce approach can help media providers adapt and thrive by executing customer-centric commerce processes, we bring to you a new IBM white paper, ‘Smarter commerce for media: Enhancing engagement with connected customers’.

For more information on the ideas and solutions we shared at IBC please visit IBM Smarter Media and Entertainment where you will find additional information on issues that were discussed at the show that may help you consider the future of your business.

If you have any questions or immediate needs, please contact your IBM representative or contact us directly by sending an e-mail to

Thanks again for joining us and we look forward to continuing our conversation.

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