Mobile World Congress 2014

Agenda

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Compete in an Era of Smart with IBM at Mobile World Congress 2014

Thank you for joining IBM at Mobile World Congress 2014. At the event, we shared how we can help you

In the IBM Booth 3.H30 in Hall 3, participants had the opportunity to meet with experts and see demonstrations designed to help you build smarter networks to optimize and monetize next-generation networks, create and deliver smarter services to rapidly generate new revenue and increase differentiation, personalize customer engagements to maximize value with a compelling marketing, shopping and service experience, transform operations to achieve business and service excellence, and explore mobile enterprise and our comprehensive capabilities from mobile apps development and testing to mobile strategy and services. We also invited you to learn how we can help you take advantage of offerings from IBM Watson and IBM Pure Systems, and cloud & big data and analytics technologies to expand your business into new markets.

As a special feature, our President and CEO, Ginni Rometty was the keynote speaker at the event on Wednesday, February 26th. Please view her remarks on IBM CEO Ginni Rometty at MWC 2014.

In Hall 3 in the GSMA Connected City, IBM and Deutsche Telekom showcased M2M solutions that can help forward-thinking cities drive sustainable growth and improve the quality of life for their citizens.

Between Halls 7 & 8, attendees had the opportunity to engage with the IBM Graffiti Wall and give their insights into cloud and mobile technologies.

In Hall 8 on Tuesday afternoon over 300 MWC attendees joined IBM MobileFirst for an engaging and interactive conference to learn how to build a mobile enterprise agenda to be first in their industries. Distinguished analyst Maribel Lopez gave insights on the current mobile landscape and how to best position onself for the mobile technology advancements and disruptors that she believes lie ahead. IBM MobileFirst customers Ericsson and Irish Water gave compelling testimonies on implementing mobile inside their organizations and how it ultimately helped them streamline processes and drive ROI. IBM executives took the audience through the latest enhancements to the IBM MobileFirst portfolio including a deep-dive into the recent Fiberlink acquisition and a new mobile cloud service offering for mobile developers. The afternoon highlight included an interactive forum of live demos, networking activities, and 1-on-1 quick meetings with executives that attendees thoroughly enjoyed while sipping a variety of cocktails and sampling tapas.



We announced several new initiatives at the show and in the week leading up to MWC, including:

IBM Watson Mobile Innovation Challenge
Cognitive computing has the power to transform mobile engagements across industries and that transformation will be driven by you. We will announce a global jam and developer challenge to create the next great Watson application. Learn more

AT&T and IBM Security Offering
IBM and AT&T announced a combined security offering that blends technology and services from each company to address the emerging challenges of securing cloud and network infrastructures. Clients will benefit from cloud delivered security services, integrated threat monitoring and advanced security intelligence generated through the combination of network data from AT&T and security monitoring data and analytics from IBM. Read the press release

IBM transforms customer experience at Tesco
IBM and Tesco announced a collaboration to help Tesco arrange products on store shelves according to display plans, creating a better shopping experience for its customers. Scientists at IBM’s Research lab in Haifa, Israel developed a mobile application that allows Tesco employees to capture the status of store shelves in real-time on a mobile device and compare current displays with planned arrangements to quickly and easily see what’s missing and where. Read the press release

IBM to acquire Cloudant Inc, providing a NoSQL data layer for mobile app development
Today, mobile and Web application developers worldwide are leveraging Cloudant for rapid, flexible, reliable and scalable growth to support apps that manage a variety of structured and unstructured data accessed by massive networks of users, devices, and business locations, or even sensors, vehicles and Internet-enabled goods. Read the press release

Open Beta - IBM Codename: BlueMix
Accelerate deployment and simplify infrastructure maintenance with a managed platform as a service. Learn more

IBM joins jQuery
Expanding our commitment to an open cloud architecture as a Founding member. Learn more

MaaS360 for Windows Phone 8 secures mobile email and browsing
New containerization and collaboration options enable businesses to securely embrace Windows Phone. Read the press release

Fiberlink unveils MaaS360 for on-premises deployments
From PR Newswire: New product offering brings more breadth in delivery options for enterprise mobility management...Learn more



At MWC, we highlighted demonstration areas that align with our clients’ key business imperatives and the latest in innovation from IBM.

Build smarter networks to optimize and monetize next generation networks

For more information, visit the link below:
Smarter networks

Create and deliver smarter services to generate new revenue rapidly and increase differentiation

For more information, visit the link below:
Service innovation

Personalize customer engagements to maximize value with a compelling marketing, shopping and service experience

For more information, visit the link below:
Customer experience

Transform operations to optimize business and achieve service excellence

For more information, visit the link below:
Operational efficiency

Pure Systems

For more information, visit the link below:
IBM Pure Systems

IBM Watson

For more information, visit the link below:
IBM Watson

IBM MobileFirst. Build a mobile enterprise agenda

For more information, visit the link below:
IBM MobileFirst

Innovate new value to enhance market position

For more information, visit the link below:
The 5 in 5: Innovations that will change our lives in the next five years



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