IBM MobileFirst - Business Acceleration Briefing

Agenda

SBS Vancouver Deep Dive: Mobile



Mobile computing is everywhere and business leaders are struggling to adapt. Whether it is about how to integrate mobile devices securely into one’s organizational systems, or building effective mobile apps, or using mobile to fundamentally transform one’s business, companies are asking for help.

Fortunately, IBM has answers to all of these questions. If you are a business leader trying to figure out your mobile strategy, join IBM for this informative afternoon workshop and look deeper at how IBM MobileFirst can accelerate your business.

IBM MobileFirst: Business in Motion.

Please also join us afterwards for our exciting wine and dine business reception.
By invitation only.


Vancouver, Canada

Blue Water Cafe
1095 Hamilton Street
Vancouver, British Columbia
Canada
604 688 8078

Agenda
Time Description
1:30 PM Registration
2:00 PM Defining your Mobile Journey
91% percent of users keep their smartphones within arms length 100% of the time. The smartphone is the first place people go when researching new retail purchases. 50% percent of companies will require employees to provide their own device by 2017. In the meantime, 79% of companies experienced a mobile security incident in the last year. Clearly, mobile devices are now fundamental for transforming business. What is your company's strategy?

The opening session of this workshop will set the context for the rest of the workshop, providing an overview of the state of the mobile marketplace and examining the typical stages companies go through as they adopt mobile technology.
2:30 PM Building a better strategy for managing mobile devices
Mobile device security. BYOD. Private enterprise app stores. Remote wipe of corporate data. These are some of the cornerstone items every company must implement when rolling out devices to their employees. This session will overview IBM's solution for managing and securing mobile devices 24x7 regardless of where they are. This session includes a live demo.
3:15 PM Mobile Application Development Part 1: The IBM MobileFirst Development Platform
Developing mobile apps is a costly undertaking. Not only do you have to target more platforms than you do with the Web, but with code residing on both end user devices and at the back-end, you also have many more pieces to manage. What’s worse is that mobile apps change much more often. Companies are asking for tools to bring the cost of mobile app development down and to speed up results. This is what IBM Worklight, the IBM MobileFirst Application Development Platform is designed for. This session will look at the rationale for IBM Worklight and demonstrate how it works.
4:00 PM Coffee Break
4:15 PM Mobile Application Development Part 2: IBM Tools for Mobile Development Operations
Obtaining feedback from users of Mobile apps is critical to determining the quality of the apps. But what do you do with the feedback? The most successful organizations leverage automation to rapidly respond to that feedback and deliver mobile apps that are truly engaging. This presentation explores the value of DevOps practices and capabilities applied to mobile specific challenges which help automate and orchestrate the delivery of high quality, engaging mobile apps, integrated into multi-tier systems
5:00 PM Mobile Systems of Engagement
8% of mobile apps are used once and never used again. If you want to build a mobile app that is going to get results, it should be useful and engaging for its user.

This session will look at some of the issues companies usually face around adoption and usage of mobile apps and some of the tools IBM has to improve results. In particular, we will look at IBM Customer Experience Management and IBM Customer Engagement Management for managing and executing mobile communications and messages to your customers and prospects. We will also look at how these tools can be used in a broader enterprise market management context.
5:45 PM Summary
6:00 PM Wine & Dine

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