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Why You Should Attend

Smarter Commerce Global Summit 2012 Orlando is the premier North America event to learn who is in charge at the business helm today and how to navigate the waters to steer them in the right direction.

IBM knows that customers are in charge today and they are steering the commerce ship across many industries. We also know how vital our Business Partners are to our Industry Solutions business. Smarter Commerce Summit in Orlando will provide you with the knowledge and tools you need to team with IBM to provide solutions to your clients to keep them sailing in the regatta and win the race.

The Business Partner Forum & Breakout Sessions will provide:

Business Partner Forum – Sessions

Wednesday, September 5

11:45 – 12:45 General Session (BPF-3439A)Pacific Hall A & B

Join us for the Business Partner Forum as key IBM executives walk you through the 2012 market opportunity for Smarter Commerce and learn how IBM is investing in our Business Partners. Hear how to leverage Smarter Commerce scalable solutions to expand your business in the era of the ‘Chief Executive Customer’. Plus, get an update on critical channel strategies, priorities and the many IBM resources and incentive programs available to help you to win in the Smarter Commerce market.


Keynote Speakers

GM, Software Sales, IBM Software Bob Picciano
GM, Software Sales, IBM Software
Read about the Keynote
Mark Register, Vice President Software Business Partners and Mid Market Mark Register
Vice President Software Business Partners and Mid Market
Read about the Keynote
Melinda Matthews, Director, Industry Solutions Sales - Business Partners, Worldwide Melinda Matthews
Director, Industry Solutions Sales - Business Partners, Worldwide
Read about the Keynote

2:15 – 5:00 Concurrent Business Partner Breakout Sessions

Simplicity. Profitability. Growth:Southern 3

Empowering Business Partners for Success (BPF-3432A)

As we develop a laser focus on driving opportunities to close in Q4 and teeing up pipeline for Q1, we need all strong Business Partners engaged and empowered to succeed along with us. The very best IBM strategists and market analysts will present a comprehensive competitive overview of the Smarter Commerce marketplace and share silver bullets and solution insights that will assist you in new account discovery processes and serve to increase your share of wallet in key customer accounts. You will be empowered to act with new awareness of sales operations, lead generation resources, sales and technical enablement and governance strategies around how to work better with IBM to grow the pie and close opportunities.

Independent Software Vendor (ISV)Oceanic 2

Smarter Commerce Leadership Session (BPF-3433A)

The Smarter Commerce ISV Program offers a roadmap designed with an end to end approach to help partners build and deliver a broad range of offerings. This session will help you learn how to follow the roadmap to understand key Smarter Commerce solution scenarios, enable your solutions for key Smarter Commerce products, and achieve the IBM Smarter Commerce validation to qualify for new benefits. You will hear key IBM executive insights, Business Partner experiences in teaming with IBM, and best practices to help you get started to gain new solution skills while developing relationships with new line of business buyers.

Business Partner Café

Location: Solution Center

The Business Partner Café at the Smarter Commerce Global Summit is the perfect place for Business Partners to network with other Business Partners, meet with your IBM team to build future plans, and conduct one-on-one meetings. Gain access to IBM program experts to discuss technical enablement, Business Partner benefits, recent announcements on co-marketing changes and the Ready to Execute (RTE) Campaigns, sales and lead generation tools to help close 2012 business and get a jump start on 2013!

BP Cafe Expert Tables:
IBM Tools to Enhance your Business
PartnerWorld Programs, Benefits & Offerings
Leverage New Business Opportunities through Acquisitions
Smarter Commerce Technical and Sales Enablement
ISV and Developer Relations: Building a Smarter Planet with IBM Business Partners
See the Preview Guide at the top of this page for more details.

IBM Professional Certification

Customer Speakers

Sessions previewBuild your agenda

Sponsors

Make the most of your time at Smarter Commerce Global Summit

Conference fees

(All prices are in US Dollar, per person.)
TypePriceTime Period
On-site Rate$1,795September 4-September 7, 2012
EdPack Rate$1,795

Colleague Pass

Purchase 4 passes from your company and get 1 free. Send the names of the 4 purchased passes to IBMSmarterCommerce@experient-inc.com.

Customer Service

E-Mail:
IBMSmarterCommerce@experient-inc.com

Phone:
847-996-5877 or 800-650-6870

Craig Hayman,General Manager,IBM Software Industry SolutionsCraig Hayman,
General Manager,
IBM Software Industry Solutions
IBM

Craig Hayman is general manager of Industry Solutions, IBM Software. As General Manager, Mr. Hayman leads IBM's strategy for delivering high value, integrated industry solutions that enable quantifiable business outcomes for clients in the areas of marketing and commerce, enterprise content management and security, and operational services. Mr. Hayman leads the acquisition strategy for IBM's focus on new market opportunities in enterprise marketing management, web analytics, cross-channel e-commerce and solutions to enable municipalities operate more effectively including key strategic initiatives for IBM: Smarter Commerce and Smarter Cities.

Guy Kawasaki, Founding partner Garage Technology Ventures, Co-Founder Alltop.comGuy Kawasaki,
Founding partner, Garage Technology Ventures,
Co-Founder, Alltop.com

Mr. Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures, a seed and early stage venture capital fund. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web—the success of which is attributed to social networking tools such as Twitter. He is considered one of the top 50 most popular bloggers worldwide.

Previously, Guy Kawasaki was an Apple Fellow at Apple Computer, Inc. Guy Kawasaki has a BA in psychology from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Dan Heath, Senior Fellow at Duke University’s CASE centerDan Heath,
Senior Fellow at Duke University’s CASE center

Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages.

John Mesberg, Vice President, Commerce Solutions, IBMJohn Mesberg,
Vice President, Commerce Solutions, IBM
IBM

John Mesberg is Vice President, Commerce Solutions. In this role he is responsible for bringing value to our clients through an expanded suite of solutions including powerful eCommerce capabilities, market-leading order management products, innovative optimization and logistics solutions, and extensive B2B integration capabilities.

John's former role was Vice President of AIM Services & Support for IBM's Software Group. In this role he lead a team of technologists who extend our software development labs and who provide remote and on-site assistance (including e-learning and lab-based education, consulting, and support services) to our clients and system integrators. His team's ultimate goal was to ensure client success and enable the ecosystem for self-sufficiency.

John's other role was Vice President of Financial Services Solutions for IBM's Software Group. In this role he was responsible for setting strategy and product direction for IBM's middleware portfolio to assure alignment to Banking, Insurance and Financial Markets client requirements.

Prior to joining IBM John was part of Booz-Allen and Hamilton's Information Technology Group. While at Booz-Allen John consulted with a number of Fortune 500 firms in IT strategy consulting engagements, including leading firms in insurance and banking.

John started his career in Operations Management and IT management in manufacturing organizations. This foundation gave him a strong sense of the difficult operational issues faced by all businesses attempting to manage significant change.

Yuchun Lee, Vice President and General Manager of IBM's Enterprise Marketing Management GroupYuchun Lee,
Vice President and General Manager,
IBM Enterprise Marketing Management Group
IBM

Yuchun Lee is the Vice President and General Manager of IBM's Enterprise Marketing Management Group, the "Market" component of IBM's Smarter Commerce initiative. Prior to his current role, Lee co-founded and served as the CEO of Unica, where he was responsible for Unica's overall strategic direction and day-to-day business operations. Lee co-founded Unica in 1992 to meet the technology needs and challenges facing marketers. Under Lee's leadership and unwavering commitment to customers and their success, Unica's customer base grew to over 1,500 worldwide, and its technology has garnered top marks from Gartner, OVUM and Forrester Research.

A respected thought leader, Lee served on the Direct Marketing Association's board of directors. As a published author, Lee has contributed articles to publications like Executive Technology magazine, has written "The DNA of Smart Business Growth" chapter for the Inside The Minds book series, and has co-authored the book Solving Data Mining Problems Through Pattern Recognition (Prentice-Hall). Under Lee's leadership, Unica received top industry and business community recognition.

Prior to joining Unica, Lee held senior-level positions with Digital Equipment Corporation and M.I.T.'s Lincoln and Media Labs. Lee holds both Bachelor and Master of Science degrees in Electrical Engineering and Computer Science from M.I.T. and a Master of Business Administration degree from Babson College.

Mike Rhodin, Senior Vice President, IBM Software Solutions Group (SSG)Mike Rhodin,
Senior Vice President, IBM Software Solutions Group (SSG)

Mike Rhodin is Senior Vice President, IBM Software Solutions Group (SSG), an organization that delivers outcome-based, industry-aligned solutions in high growth areas including business analytics and collaboration. In his current role, Mike is responsible for a solutions portfolio that represents one of the fastest growing and most acquisitive segments in IBM.

Over the course of his 27-year IBM career, Mike has demonstrated a passion for helping clients maximize their return on IT investments by simplifying the way people work and improving organizational performance. Prior to his current position, Mike was General Manager, IBM Northeast Europe, where he was responsible for IBM's operations in Northeast Europe including Germany, UK, Switzerland, Austria and the Nordics.

Mike previously held a number of general management positions across the IBM Software business, including Lotus, where he led the introduction of IBM's social network platforms.

Mike joined IBM in 1984 upon his graduation from the University of Michigan with a Bachelor of Science degree in Computer Science.

Tony Steel, Vice President / Partner - Smarter CommerceTony Steel,
Vice President / Partner - Smarter Commerce

Tony Steel is the North American Leader for IBM's Smarter Commerce practice in Global Business Services. Mr. Steel is responsible for managing our consulting, implementation and support services for Smarter Commerce solutions. Previously, Tony was the IBM Managing Partner for Global Business Services in the ASEAN region. Tony has a Bachelor of Science in Theoretical Physics from the University of Bath, England.

Gerry Smith, SVP Supply Chain and Services, LenovoGerry Smith,
SVP Supply Chain and Services, Lenovo

Mr. Smith leads Lenovo's Global Supply Chain and Global Services organizations, while serving as executive sponsor of the company's Lean Six Sigma program and Board Chairman of its joint venture with Compal Electronics. Since joining the company in 2006, Mr. Smith has orchestrated a significant transformation of Lenovo's global supply chain, making its operations more agile, efficient and competitive, while showing dramatic improvements in all key performance metrics and elevating overall customer satisfaction. For his accomplishments, he earned the 2009 Supply Chain Executive of the Year award at the SCM Logistics World 2009 conference.

Before joining Lenovo, Mr. Smith was vice president and general manager of Dell, Inc.'s display line of business. Among his other management positions at Dell, Mr. Smith was vice president of the Worldwide Peripherals Development and Procurement Group, where he helped define and operate the company's industry-leading global supply chain. He holds a bachelor's degree in Finance and Marketing from Pacific Lutheran University.

Gerry Smith, SVP Supply Chain and Services, LenovoAditya Bhasin,
SVP Consumer Marketing, Bank of America

Aditya Bhasin is Bank of America's Consumer Marketing & Online and Mobile Banking Executive. Bhasin’s responsibilities include marketing across the consumer banking businesses — consumer segments (retail, preferred and small business); product lines (deposits, card, home loans, Merrill Edge investments); and marketing channels (mass media, direct response marketing, digital and banking center merchandising).

Bhasin also manages operations for online and mobile platforms and online sales and service adoption. He leads design, development and delivery of the digital user experience and capabilities. Online Banking customers conduct more than one billion transactions per year through the bankofamerica.com and Bank of America leads the industry in online and mobile banking distribution.

Bhasin joined the bank in 2004, and prior to his current role, led Home Loans Product Management, Pricing & Strategy. Prior to this, he has held leadership positions in strategy, sales & marketing and analytics across various parts of the consumer business. He came to Bank of America after seven years with consulting firm Booz Allen & Hamilton, where he worked with retail financial services clients in the United States, United Kingdom and Australia on customer relationship strategies in mortgages, brokerage and small business, eCommerce and offshoring.

Bhasin also has co-founded two start-up companies — Core Markets, an online commodities trading exchange, and Informant Systems, an online information management software company.

Bhasin has masters’ degrees in business and computer engineering from Dartmouth College, and undergraduate degrees in chemistry and computer science from Hamilton College. He is based in Charlotte, NC.

John Marchionda, VP of Marketing, HusqvarnaJohn Marchionda,
VP of Marketing, Husqvarna

John Marchionda is Vice President of Marketing for Husqvarna’s North and Latin America’s division. During his 9 years at Husqvarna, John has held leadership positions in Product Management, Business Development, Sales and Marketing.

John began his career in the Telecommunications Industry with Alcatel, Telecommunications. He currently has over 20 years of experience in Engineering, Operations, Product Management, Sales and Marketing. His experience has been with the following global organizations:: Alcatel, ADC Telecommunications, General Electric and Husqvarna.

As Vice President of Marketing at Husqvarna, John leads the strategic marketing and communication initiatives for North and Latin America. John serves as the Green Industry liason among Professional Organizations as well as the local Charlotte Community, home to the NA/LA Sales and Service Headquarters. Where he is active in several community service organizations.

John earned his BS in Ceramic Engineering from Rutgers University and an MBA from Virginia Tech: Pamplin College of Business.

Joe Megibow, VP and GM of Customer Experience, ExpediaJoe Megibow,
VP and GM of Customer Experience, Expedia

Joe Megibow is currently the VP and General Manager of Expedia.com, the world's leading online travel provider. In his role, Joe manages all aspects of Expedia's US operations. Prior to this role, Joe was the VP, Mobile and E-Commerce Optimization at Expedia, with global responsibility for Expedia's mobile initiatives, including Mobiata, the leading provider of mobile travel apps. Joe joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group.

Maria Winans, Vice President, IBM Software Industry Solutions Marketing
Maria Winans,
Vice President, IBM Software Industry Solutions Marketing
IBM

Maria B. Winans is currently Vice President of IBM Software Industry Solutions marketing responsible for the strategy, messaging and marketing plans in support of the IBM Software Industry Solutions division. In this capacity, Ms. Winans’ priority is on driving top-line revenue growth by creating cross-IBM marketing plans that focus on delivering higher value solutions to clients by using technology to solve their business needs and deliver better business outcomes. She is responsible for advancing IBM’s strategy and message to ensure IBM’s success in the market by focusing on driving a common understanding of points of view, value propositions and competitive differentiation in the key industries and segments that we target. Earlier this year, Maria led the introduction of Smarter Commerce into the market which is IBM’s unique approach to redefining commerce in the age of the empowered customer and also the launch of the IBM CMO Study.

Previously, Ms. Winans was Vice President of IBM Information Management Brand and Category marketing, responsible for the development of a go-to-market marketing strategy, and programs for information management software designed to provide market expansion and support long term high growth with sustainable competitive differentiation. In this capacity, she was responsible for building a marketing plan that aligned to the business priorities and focused on execution through priority growth markets, invest tiers and plays to build market awareness and drive market opportunities. Prior to that role, Ms. Winans served as Vice President of IBM InfoSphere Software marketing, responsible for the development and management of the marketing strategy and plans for InfoSphere worldwide. In that position, she was responsible for InfoSphere product marketing, market messaging and positioning, and go-to-market activities focused on supporting key business growth priorities and building the brand to ensure strong market awareness, thought leadership and market effectiveness.

Ms. Winans also served as Director of IBM Information Management go-to-market responsible for the development of an integrated Information Management marketing strategy and plan focused on cross-segment plays to support key growth areas and optimizes IBM coverage via the marketing program framework. In that position, she helped introduce the new marketing framework and develop the brand messaging, offers and value propositions that established Information On Demand leadership in the marketplace. Prior to this role, Ms. Winans served as Software TeleWeb Sales & Web Presence Strategy Manager focused on expanding our reach to new customers shifting customer selection to Tele / Web in support of our coverage model. Under her leadership, she led the Software Web Presence mission which focused on developing a best of breed Software Web Presence that more effectively aligned with buyer behavior. She helped redesigned the Software Sales & Marketing Web Presence, building a strategy and execution plan that established IBM’s leadership across the competitive landscape.

Ms. Winans has served in various product and marketing management roles in the IBM PC Company. Ms. Winans also worked as Marketing Strategist for IBM Latin America supporting the development and implementation of a Direct Marketing Operation in all major Latin American countries. She was directly involved in the planning, staffing, training and measurements of all direct sales and marketing activities that supported the IBM go-to-market strategy.

Ms. Winans joined IBM in 1991 as an IBM direct sales representitive. During her IBM career, she has held a number of sales and marketing management positions at both IBM's Sales & Distribution division and within IBM Software.

Adam Klaber, Managing Partner of New Markets, IBM Global Business ServicesAdam Klaber,
Adam Klaber, Managing Partner of New Markets, IBM Global Business Services

Adam Klaber is the Managing Partner for IBM Global Business Services, leading new market development. He oversees for GBS the key growth initiatives of Business Analytics, Smarter Commerce, Social Business, Mobile, Asset Management and Business Process Management. Along with his leadership roles, he has spent his entire career working with organizations to enhance their sales, marketing and service processes leveraging the use of technology.

Mr. Klaber transitioned into this role after serving as Managing Partner leading Southwest Europe for IBM where he was responsible for Global Business Services strategy, operations, revenue and profit for France, Italy, Spain, Portugal, Greece, Israel, The Netherlands, Belgium and Luxembourg. Mr. Klaber’s team delivered IBM’s consulting, systems integration and applications management capabilities to clients across all major industries.

Previously, he was global consulting leader for Global Business Services. In this role,

Mr. Klaber was responsible for the development, sale and delivery of IBM’s core consulting offerings worldwide. This responsibility included the formation of the Business Analytics and Optimization dedicated service line.

He also collaborated with IBM Research and the company’s Software Group in overseeing an asset development and reuse strategy for Global Business Services. Mr. Klaber’s organization included Global Business Services’ third-party software alliance program, the Institute for Business Value, learning and knowledge, process methods and tools and marketing. He was also responsible for consulting-related merger and acquisition initiatives.

Prior to his global consulting leadership position, Mr. Klaber led Global Business Services in Latin America where he had overall responsibility for strategy, operations, revenue and profit for Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela and Uruguay.

He joined IBM in 2002 through the acquisition of PricewaterhouseCoopers Consulting. Mr. Klaber, who held a number of senior positions at PricewaterhouseCoopers Consulting, established and led the industry’s first and top rated practice dedicated to Customer Relationship Management. He was named partner at Price Waterhouse in 1994 and joined the firm in 1986.

Mr. Klaber holds a Bachelor of Arts in economics from the University of Hartford and a Master of Business Administration from Columbia University.

Terrence Curley
Terrence Curley,
CEO, SVP Product Strategy, Management and Development
IBM Logo

Biography

Terrence joined Emptoris from Zeborg where he was VP of Product Implementation, leading the company's engineering, product implementation and operations teams and assuming responsibility for all aspects of the company's customer application deployments. Terrence was instrumental in the merger of Zeborg and Emptoris, working with management to successfully integrate Zeborg personnel into Emptoris. Terrence has over 15 years experience in software product development and has led the launch and implementation of 10 commercial products in over 25 client installations resulting in over $50 million in combined software and services revenue. In December of 1996, Terrence co-founded EC Cubed, Inc. the software industry’s first provider of application components for mission-critical e-commerce applications. As a member of the company’s senior management team, Terrence led the development of the company’s professional services and hosting groups and managed a client base that generated over $25 million in revenue over a four year period.

Craig Hayman,General Manager,IBM Software Industry Solutions
Craig Hayman,
General Manager,
IBM Software Industry Solutions
IBM

Title: Redefining Commerce In The Age Of The Chief Executive Customer

Abstract: In an era where the customer is in control, a new kind of leadership is emerging. No organization or company can accomplish this alone. Today's leaders are embracing social, cloud and mobile technologies to put the customer at the center of how their enterprises buy, market, sell and service. Learn how leading organizations drive optimized supply chains, adaptive procurement based on demand, and deliver seamless marketing and selling execution to create new sources of revenue, drive efficiencies and deliver optimal customer experiences. Success is no accident. We're here to make it happen.

  • Craig Hayman - Biography-

    Craig Hayman is general manager of Industry Solutions, IBM Software. As General Manager, Mr. Hayman leads IBM's strategy for delivering high value, integrated industry solutions that enable quantifiable business outcomes for clients in the areas of marketing and commerce, enterprise content management and security, and operational services. Mr. Hayman leads the acquisition strategy for IBM's focus on new market opportunities in enterprise marketing management, web analytics, cross-channel e-commerce and solutions to enable municipalities operate more effectively including key strategic initiatives for IBM: Smarter Commerce and Smarter Cities.

Guy Kawasaki, Founding partner Garage Technology Ventures, Co-Founder Alltop.comGuy Kawasaki,
Founding partner, Garage Technology Ventures,
Co-Founder, Alltop.com

Title: Enchantment: The Art of Changing Hearts, Minds and Actions

Abstract: Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. Guy will explain how to influence people’s hearts, minds, and actions. The goal is not to get your own way but to bring about voluntary, enduring, and delightful change. The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals.

  • Guy Kawasaki - Biography-

    Mr. Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures, a seed and early stage venture capital fund. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web—the success of which is attributed to social networking tools such as Twitter. He is considered one of the top 50 most popular bloggers worldwide.

    Previously, Guy Kawasaki was an Apple Fellow at Apple Computer, Inc. Guy Kawasaki has a BA in psychology from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Dan Heath, Senior Fellow at Duke University’s CASE centerDan Heath,
Senior Fellow at Duke University’s CASE center

Title: Switch:How to Change Things When Change Is Hard

Abstract: Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle, say the Heaths, is a conflict that's built into our brains. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results.

  • Dan Heath - Biography-

    Dan Heath is a Senior Fellow at Duke University's CASE center, which supports entrepreneurs who are fighting for social good. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages.

John Mesberg, Vice President, Commerce Solutions, IBM
John Mesberg,
Vice President, Commerce Solutions, IBM
IBM

Title: Smarter Commerce Awards

Abstract: In the closing general session the Smarter Commerce Awards will be presented by Yuchun Lee and John Mesberg. These prestigious awards recognize leading companies who are at the forefront of using Smarter Commerce to generate value for their customers, partners and shareholders.

Biography

John Mesberg is Vice President, Commerce Solutions. In this role he is responsible for bringing value to our clients through an expanded suite of solutions including powerful eCommerce capabilities, market-leading order management products, innovative optimization and logistics solutions, and extensive B2B integration capabilities.

John's former role was Vice President of AIM Services & Support for IBM's Software Group. In this role he lead a team of technologists who extend our software development labs and who provide remote and on-site assistance (including e-learning and lab-based education, consulting, and support services) to our clients and system integrators. His team's ultimate goal was to ensure client success and enable the ecosystem for self-sufficiency.

John's other role was Vice President of Financial Services Solutions for IBM's Software Group. In this role he was responsible for setting strategy and product direction for IBM's middleware portfolio to assure alignment to Banking, Insurance and Financial Markets client requirements.

Prior to joining IBM John was part of Booz-Allen and Hamilton's Information Technology Group. While at Booz-Allen John consulted with a number of Fortune 500 firms in IT strategy consulting engagements, including leading firms in insurance and banking.

John started his career in Operations Management and IT management in manufacturing organizations. This foundation gave him a strong sense of the difficult operational issues faced by all businesses attempting to manage significant change.

Yuchun Lee, Vice President and General Manager of IBM's Enterprise Marketing Management Group
Yuchun Lee,
Vice President and General Manager of IBM's Enterprise Marketing Management Group
IBM

Title: Smarter Commerce Awards

Abstract: In the closing general session the Smarter Commerce Awards will be presented by Yuchun Lee and John Mesberg. These prestigious awards recognize leading companies who are at the forefront of using Smarter Commerce to generate value for their customers, partners and shareholders.

  • Yuchun Lee - Biography-

    Yuchun Lee is the Vice President and General Manager of IBM's Enterprise Marketing Management Group, the "Market" component of IBM's Smarter Commerce initiative. Prior to his current role, Lee co-founded and served as the CEO of Unica, where he was responsible for Unica's overall strategic direction and day-to-day business operations. Lee co-founded Unica in 1992 to meet the technology needs and challenges facing marketers. Under Lee's leadership and unwavering commitment to customers and their success, Unica's customer base grew to over 1,500 worldwide, and its technology has garnered top marks from Gartner, OVUM and Forrester Research.

    A respected thought leader, Lee served on the Direct Marketing Association's board of directors. As a published author, Lee has contributed articles to publications like Executive Technology magazine, has written "The DNA of Smart Business Growth" chapter for the Inside The Minds book series, and has co-authored the book Solving Data Mining Problems Through Pattern Recognition (Prentice-Hall). Under Lee's leadership, Unica received top industry and business community recognition.

    Prior to joining Unica, Lee held senior-level positions with Digital Equipment Corporation and M.I.T.'s Lincoln and Media Labs. Lee holds both Bachelor and Master of Science degrees in Electrical Engineering and Computer Science from M.I.T. and a Master of Business Administration degree from Babson College.

Mike Rhodin, Senior Vice President, IBM Software Solutions Group
Mike Rhodin,
Senior Vice President, IBM Software Solutions Group
IBM

Title: Engaging With Customers As Individuals

Abstract: Engaging your chief executive customers as individuals and delivering an optimal experience across all channels doesn’t just drive revenue and improve margins; it builds relationships and a lifetime of loyalty. Learn how leading companies deliver a personalized, consistent cross-channel experiences leveraging insights through deep analytics and optimized value chain execution.

  • Mike Rhodin - Biography-

    Mike Rhodin is Senior Vice President, IBM Software Solutions Group, an organization that delivers outcome-based, industry-aligned solutions in high growth areas including business analytics and collaboration. In his current role, Mike is responsible for a solutions portfolio that represents one of the fastest growing and most acquisitive segments in IBM.

    Over the course of his 27-year IBM career, Mike has demonstrated a passion for helping clients maximize their return on IT investments by simplifying the way people work and improving organizational performance. Prior to his current position, Mike was General Manager, IBM Northeast Europe, where he was responsible for IBM's operations in Northeast Europe including Germany, UK, Switzerland, Austria and the Nordics.

    Mike previously held a number of general management positions across the IBM Software business, including Lotus, where he led the introduction of IBM's social network platforms.

    Mike joined IBM in 1984 upon his graduation from the University of Michigan with a Bachelor of Science degree in Computer Science.

Tony Steel, Vice President / Partner - Smarter Commerce
Tony Steel,
Vice President / Partner - Smarter Commerce
IBM

Title: Smarter Commerce: Driving Strategic Transformation In A World Measured By Quarterly Results

Abstract: In an interconnected world characterized by an accelerated pace of innovation, waiting means falling behind. A Smarter Commerce approach accelerates transformation across your enterprise to drive value and results. In this closing general session, learn how successful companies are moving forward whether by getting started with a focused project or aggressively pursuing broader transformation.

  • Tony Steel - Biography-

    Tony Steel is the North American Leader for IBM's Smarter Commerce practice in Global Business Services. Mr. Steel is responsible for managing our consulting, implementation and support services for Smarter Commerce solutions. Previously, Tony was the IBM Managing Partner for Global Business Services in the ASEAN region. Tony has a Bachelor of Science in Theoretical Physics from the University of Bath, England.

Gerry Smith, SVP Supply Chain and Services, Lenovo
Gerry Smith,
SVP Supply Chain and Services, Lenovo
Lenovo

Title: Building a World-Class Supply Chain To Deliver Best-in-Class Customer Experience

Abstract: Gerry Smith will share how Lenovo is transforming its end-to-end supply chain to deliver the personal technology industry's best customer experience. He will describe how Lenovo is leveraging a world class supply chain commerce platform to meet diverse and rapidly changing customer requirements, increase demand for transparency and simplicity in the order process, and how the company is aligning its global operation to deliver "perfect orders."

  • Gerry Smith - Biography-

    Mr. Smith leads Lenovo's Global Supply Chain and Global Services organizations, while serving as executive sponsor of the company's Lean Six Sigma program and Board Chairman of its joint venture with Compal Electronics. Since joining the company in 2006, Mr. Smith has orchestrated a significant transformation of Lenovo's global supply chain, making its operations more agile, efficient and competitive, while showing dramatic improvements in all key performance metrics and elevating overall customer satisfaction. For his accomplishments, he earned the 2009 Supply Chain Executive of the Year award at the SCM Logistics World 2009 conference.

    Before joining Lenovo, Mr. Smith was vice president and general manager of Dell, Inc.'s display line of business. Among his other management positions at Dell, Mr. Smith was vice president of the Worldwide Peripherals Development and Procurement Group, where he helped define and operate the company's industry-leading global supply chain. He holds a bachelor's degree in Finance and Marketing from Pacific Lutheran University.

Aditya Bhasin, Consumer Marketing & Online and Mobile Banking Executive, Bank of America
Aditya Bhasin,
SVP Consumer Marketing, Bank of America
Bank of America

Title: Better Customer Relationships in a Hyper-Connected World

Abstract: Consumers today are becoming more and more connected. Their lives are more mobile and digital – and they expect their banks to serve their needs that in that new world. Every day, Bank of America balances serving one in two American households with the reality that connected customers have options and high expectations. Bhasin will discuss how Bank of America is transforming itself to make better human connections, including how to make 22 million interactions per day more personal and “deliberately human.”

Biography

Aditya Bhasin is Bank of America's Consumer Marketing & Online and Mobile Banking Executive. Bhasin’s responsibilities include marketing across the consumer banking businesses — consumer segments (retail, preferred and small business); product lines (deposits, card, home loans, Merrill Edge investments); and marketing channels (mass media, direct response marketing, digital and banking center merchandising).

Bhasin also manages operations for online and mobile platforms and online sales and service adoption. He leads design, development and delivery of the digital user experience and capabilities. Online Banking customers conduct more than one billion transactions per year through the bankofamerica.com and Bank of America leads the industry in online and mobile banking distribution.

Bhasin joined the bank in 2004, and prior to his current role, led Home Loans Product Management, Pricing & Strategy. Prior to this, he has held leadership positions in strategy, sales & marketing and analytics across various parts of the consumer business. He came to Bank of America after seven years with consulting firm Booz Allen & Hamilton, where he worked with retail financial services clients in the United States, United Kingdom and Australia on customer relationship strategies in mortgages, brokerage and small business, eCommerce and offshoring.

Bhasin also has co-founded two start-up companies — Core Markets, an online commodities trading exchange, and Informant Systems, an online information management software company.

Bhasin has masters’ degrees in business and computer engineering from Dartmouth College, and undergraduate degrees in chemistry and computer science from Hamilton College. He is based in Charlotte, NC.

John Marchionda, VP of Marketing, Husqvarna
John Marchionda,
VP of Marketing, Husqvarna
Husqvarna

Title: The Ultimate Partnership – Marketing and IT

Abstract: With over 320 years of innovation, Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. Their strategy involves improving internal efficiency throughout the entire supply chain, in order to create a framework for increased investments in product development and brands that will further strengthen the Group’s position. Simon Howard, Business Executive, IT and John Marchionda, VP of Marketing of Husqvarna will share how they make the ultimate partnership work that drives success for their business.

  • John Marchionda - Biography-

    John Marchionda is Vice President of Marketing for Husqvarna’s North and Latin America’s division. During his 9 years at Husqvarna, John has held leadership positions in Product Management, Business Development, Sales and Marketing.

    John began his career in the Telecommunications Industry with Alcatel, Telecommunications. He currently has over 20 years of experience in Engineering, Operations, Product Management, Sales and Marketing. His experience has been with the following global organizations:: Alcatel, ADC Telecommunications, General Electric and Husqvarna.

    As Vice President of Marketing at Husqvarna, John leads the strategic marketing and communication initiatives for North and Latin America. John serves as the Green Industry liason among Professional Organizations as well as the local Charlotte Community, home to the NA/LA Sales and Service Headquarters. Where he is active in several community service organizations.

    John earned his BS in Ceramic Engineering from Rutgers University and an MBA from Virginia Tech: Pamplin College of Business.

Joe Megibow, VP and GM, Expedia.com
Joe Megibow,
VP and GM, Expedia.com
Expedia

Title: Know Your Customer!

Abstract: The online or mobile travel consumer faces a myriad of pricing and packaging options; with so many choices, consumer loyalty can be fleeting. Poor experiences, even when small, can result in a quick click to a competitor’s site and worse, the loss of consideration for future business. In such an immensely competitive and intertwined environment, it is essential to have complete visibility into the customer experience. Join Joe Megibow, vice president and general manager at Expedia, as he discusses how focusing on the customer can transform your business.

  • Joe Megibow - Biography-

    Joe Megibow is currently the VP and General Manager of Expedia.com, the world's leading online travel provider. In his role, Joe manages all aspects of Expedia's US operations. Prior to this role, Joe was the VP, Mobile and E-Commerce Optimization at Expedia, with global responsibility for Expedia's mobile initiatives, including Mobiata, the leading provider of mobile travel apps. Joe joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group.

Maria Winans, Vice President, IBM Software Industry Solutions Marketing
Maria Winans,
Vice President, IBM Software Industry Solutions Marketing
IBM
  • Maria Winans - Biography-

    Biography

    Maria B. Winans is currently Vice President of IBM Software Industry Solutions marketing responsible for the strategy, messaging and marketing plans in support of the IBM Software Industry Solutions division. In this capacity, Ms. Winans’ priority is on driving top-line revenue growth by creating cross-IBM marketing plans that focus on delivering higher value solutions to clients by using technology to solve their business needs and deliver better business outcomes. She is responsible for advancing IBM’s strategy and message to ensure IBM’s success in the market by focusing on driving a common understanding of points of view, value propositions and competitive differentiation in the key industries and segments that we target. Earlier this year, Maria led the introduction of Smarter Commerce into the market which is IBM’s unique approach to redefining commerce in the age of the empowered customer and also the launch of the IBM CMO Study.

    Previously, Ms. Winans was Vice President of IBM Information Management Brand and Category marketing, responsible for the development of a go-to-market marketing strategy, and programs for information management software designed to provide market expansion and support long term high growth with sustainable competitive differentiation. In this capacity, she was responsible for building a marketing plan that aligned to the business priorities and focused on execution through priority growth markets, invest tiers and plays to build market awareness and drive market opportunities. Prior to that role, Ms. Winans served as Vice President of IBM InfoSphere Software marketing, responsible for the development and management of the marketing strategy and plans for InfoSphere worldwide. In that position, she was responsible for InfoSphere product marketing, market messaging and positioning, and go-to-market activities focused on supporting key business growth priorities and building the brand to ensure strong market awareness, thought leadership and market effectiveness.

    Ms. Winans also served as Director of IBM Information Management go-to-market responsible for the development of an integrated Information Management marketing strategy and plan focused on cross-segment plays to support key growth areas and optimizes IBM coverage via the marketing program framework. In that position, she helped introduce the new marketing framework and develop the brand messaging, offers and value propositions that established Information On Demand leadership in the marketplace. Prior to this role, Ms. Winans served as Software TeleWeb Sales & Web Presence Strategy Manager focused on expanding our reach to new customers shifting customer selection to Tele / Web in support of our coverage model. Under her leadership, she led the Software Web Presence mission which focused on developing a best of breed Software Web Presence that more effectively aligned with buyer behavior. She helped redesigned the Software Sales & Marketing Web Presence, building a strategy and execution plan that established IBM’s leadership across the competitive landscape.

    Ms. Winans has served in various product and marketing management roles in the IBM PC Company. Ms. Winans also worked as Marketing Strategist for IBM Latin America supporting the development and implementation of a Direct Marketing Operation in all major Latin American countries. She was directly involved in the planning, staffing, training and measurements of all direct sales and marketing activities that supported the IBM go-to-market strategy.

    Ms. Winans joined IBM in 1991 as an IBM direct sales representitive. During her IBM career, she has held a number of sales and marketing management positions at both IBM's Sales & Distribution division and within IBM Software.

Adam Klaber, Managing Partner of New Markets, IBM Global Business Services
Adam Klaber,
Managing Partner of New Markets, IBM Global Business Services
IBM

Title: Transforming the Front Office to Deliver a Personalized Customer Experience

Abstract:Adam Klaber will discuss how clients are embracing key entry points for personalized customer experiences and host a panel discussion with leading customers who will share their transformation journeys and discuss how they are optimizing their value chains for growth.

 
Biography

Adam Klaber is the Managing Partner for IBM Global Business Services, leading new market development. He oversees for GBS the key growth initiatives of Business Analytics, Smarter Commerce, Social Business, Mobile, Asset Management and Business Process Management. Along with his leadership roles, he has spent his entire career working with organizations to enhance their sales, marketing and service processes leveraging the use of technology. Mr. Klaber transitioned into this role after serving as Managing Partner leading Southwest Europe for IBM where he was responsible for Global Business Services strategy, operations, revenue and profit for France, Italy, Spain, Portugal, Greece, Israel, The Netherlands, Belgium and Luxembourg. Mr. Klaber’s team delivered IBM’s consulting, systems integration and applications management capabilities to clients across all major industries.

Previously, he was global consulting leader for Global Business Services. In this role, Mr. Klaber was responsible for the development, sale and delivery of IBM’s core consulting offerings worldwide. This responsibility included the formation of the Business Analytics and Optimization dedicated service line. He also collaborated with IBM Research and the company’s Software Group in overseeing an asset development and reuse strategy for Global Business Services. Mr. Klaber’s organization included Global Business Services’ third-party software alliance program, the Institute for Business Value, learning and knowledge, process methods and tools and marketing. He was also responsible for consulting-related merger and acquisition initiatives.

Prior to his global consulting leadership position, Mr. Klaber led Global Business Services in Latin America where he had overall responsibility for strategy, operations, revenue and profit for Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela and Uruguay. He joined IBM in 2002 through the acquisition of PricewaterhouseCoopers Consulting. Mr. Klaber, who held a number of senior positions at PricewaterhouseCoopers Consulting, established and led the industry’s first and top rated practice dedicated to Customer Relationship Management. He was named partner at Price Waterhouse in 1994 and joined the firm in 1986.

Mr. Klaber holds a Bachelor of Arts in economics from the University of Hartford and a Master of Business Administration from Columbia University.

Cathryn Hondros, Vice President, Information Systems, Wacoal America, Inc.
Cathryn Hondros,
Vice President, Information Systems, Wacoal America, Inc
Wacoal
 
  • Cathryn Hondros - Biography-

    Cathryn Hondros began her career in data management over 30 years ago. As the Vice President, Information Systems, Wacoal America, she has overseen the transformation of Wacoal's infrastructure to support customer engagement and expanded market reach, completely automating their distribution center, launching the company's B2C website and mobile site, and preparing systems for the Canadian market. Hondros joined Wacoal in 1997 and rose through the ranks to achieve her leadership position. Wacoal, leading provider intimate apparel for women, is Internationally-celebrated for its exceptional fit, quality and absolute comfort. Prior to Wacoal, Hondros worked at EDS, on the General Motors Automotive Retail account for about 10 years. She and her husband own a small private marina in Waretown, New Jersey.

Simon Howard, Business Executive, IT, Husqvarna
Simon Howard,
Business Executive, IT, Husqvarna
Husqvarna

Title: The Ultimate Partnership – Marketing and IT

Abstract: With over 320 years of innovation, Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. Their strategy involves improving internal efficiency throughout the entire supply chain, in order to create a framework for increased investments in product development and brands that will further strengthen the Group’s position. Simon Howard, Business Executive, IT and John Marchionda, VP of Marketing of Husqvarna will share how they make the ultimate partnership work that drives success for their business.

  • Simon Howard - Biography-

    Simon Howard is the Business Engagement Executive in IT for Husqvarna’s North and Latin America division. During his 9 years at Husqvarna, Simon has held VP positions in the PMO, Contact Center and Global IT organizations.

    Simon began his career in Product Management in the Logistics industry with FedEx Canada, and eventually moved to FedEx global HQ in Memphis, TN to focus on internet technology and alliance integration projects. While at FedEx Simon was also heavily influenced by the opportunity to hold a leadership position in the Customer Experience project, which examined, measured and improved the different experiences of FedEx customers. He currently has 20 years of experience in IT, Operations, and Customer-focused process reinvention. His experience has been with the following organizations: FedEx, Duke Energy and Husqvarna.

    As Business Engagement Executive for Husqvarna, Simon leads IT delivery for North and Latin America. Simon is based in Charlotte, NC, home to Husqvarna’s NA/LA Sales and Service Headquarters.

    Simon earned a BA with a double major in History and Geography from University of Toronto, and an MBA focused on Innovation from McMaster University.

Vincent Cirel, SVP and CIO, Norwegian Cruise Line
Vincent Cirel,
SVP and CIO, Norwegian Cruise Line
Norwegian Cruise Line
  • Vincent Cirel - Biography-

    Since 2008 Vincent Cirel has served as Senior Vice President and Chief Information Officer for Norwegian Cruise Line in Miami, Florida. From 2003 - 2008 Vincent served as Vice President and CIO for Regent Seven Seas Cruises in Fort Lauderdale, Florida. With over a decade in international luxury tourism and nearly 20 years in information technology and engineering, Vincent adds a wealth of business, technology, and industry specific experience to the NCL executive team. After joining Regent as its first CIO, Vincent built a world-class IT organization. Vincent also served as a key member of the executive team facilitating the Apollo acquisition of Regent. He holds degrees including a BS in Mathematics and MS in Electrical Engineering from the University of Alabama at Birmingham and an MBA from Vanderbilt University.

Trevor Newell, co-founder and president, SHOP.CA
Trevor Newell,
co-founder and president, SHOP.CA
Shop.ca

Title: Loyalty Gets Social

Abstract: Trevor Newell, co-founder of SHOP.CA, presents an insightful overview of how loyalty programs when combined with social media provide consumers a fun and engaging shopping experience

  • Trevor Newell - Biography-

    Trevor is co-founder and president of SHOP.CA, focusing on our social loyalty platform, responsible for overall technology strategy, including product design, build and operations. Trevor also oversees customer care and investor relations. Prior to founding SHOP.CA Trevor's experience includes global enterprises including ORACLE, EDS and GE, and exponentially growing start-ups/early stage ventures including Janna Systems, acquired by Siebel Systems, and XJ Partners. Trevor's cross-functional breadth includes a range of corporate and operational strategy, finance and marketing, global sales, service, and investor relations. Prior to founding SHOP.CA, Trevor led Oracle's product strategy for Financial Services Capital Markets & Global Wealth Management. Trevor brings proven customer centric synergies between consumers, businesses and the technologies. Trevor drives SHOP.CA's vision of Canada's Marketplace Platform for Canadians by Canadians leveraging his experience in enterprise and cloud computing, Software-as-a-Service (SaaS), Social CRM, and mobile. Trevor holds an honours Bachelor of Business Administration Degree from Wilfrid Laurier University in Waterloo, Canada. He is married and has three children.

Janice Young
Janice Young,
Program Director, IDC Health Insights
Shop.ca

Title: Care-Transformation, Convergence, and Consumer Centricity: Let's go!

Abstract: Listen to a Healthcare and Life Sciences Analyst (Janice Young) share a fresh perspective on consumer engagement innovation in the reform market. Join the discussion on the health exchange marketplace, opportunities for collaborative consumerism across the ecosystem, and emerging roles of social media. Learn more about the critical need for communications and behavioral management to engage consumers, change health behaviors and improve health, clinical and purchasing decisions. Transformation of the healthcare industry is happening, and with dramatic energy, driven by a fundamental shift in care delivery, organizational convergence and consumer expectations. Use this knowledge and your strengths to differentiate your organization!

Biography

As Program Director of IDC Health Insights' Payer IT Strategies program, Janice Young identifies the key emerging trends and technologies impacting payer business success and IT portfolio management today. A renowned industry veteran with extensive research experience, Ms. Young is dedicated to helping healthcare stakeholders establish strong strategic, business and operational plans supported by integrated and aligned IT strategies. Her research focuses on solutions to improve market positioning, product development and execution, operational efficiencies, customer satisfaction, quality of care and care outcomes. Specific hot topics include future healthcare business and IT scenarios, consumer directed health plans (CDHP), outsourcing trends and directions, advanced analytics and pay for performance.

Ms. Young blogs regularly in the IDC Health Insights Community (http://idc-insights-community.com/health).

Prior to joining IDC Health Insights, Ms. Young spent eight years as vice president and research area director for Gartner Research Advisory Services, where she led research strategy for the company's healthcare payer market initiatives.

Outside of the research space, Ms. Young's previous experience includes a senior associate position at William M. Mercer's Healthcare Provider Consulting Practice, as well as operations director and manager positions at Blue Cross and Blue Shield (BCBS) of Massachusetts. Among the many successes at BCBS, Ms. Young chaired an operations task force responsible for new product implementation and process redesign of a 400,000-member mixed model system, and spearheaded the implementation of a managed mental health program covering 100,000 lives served by 200+ healthcare providers. Her career began at Tufts Health Plan in Waltham, Massachusetts, where she managed Tufts' IPA relationships and instituted management reporting and analytical tools to enhance the company's program management processes.

Throughout her career, Ms. Young has received numerous accolades and earned industry-wide recognition for her work in the healthcare field. She is asked frequently to speak at industry events, and serves as a valued resource to the news media on many healthcare topics.

Ms. Young holds both a Bachelor of Science (BS) degree and a Master of Health Sciences, Health Finance and Management from Johns Hopkins University in Baltimore, Maryland.

Adam Greco
Adam Greco,
Senior Partner, Web Analytics Demystified (W.A.D)
Shop.ca

Title: Better Together: How Combining Web and non-Web Data Can Help Your Business

Abstract: In today's ever-changing commerce landscape, there is a lot more to know about customers than what their clickstream shows. If you are only taking web data into account, you may be making incorrect business decisions. Only by combing web and non-web data can you get the full picture. In this session, Adam Greco from Web Analytics Demystified will share why combining this data is so important and IBM product experts will show how it can be done with technologies you may already have.

Biography

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and later was the Senior Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. Mr. Greco is a frequent speaker at web analytics events and is the co-founder of the Beyond Web Analytics podcast. At Web Analytics Demystified, Mr. Greco advises clients on how to build successful web analytics programs.

Maureen Fleming
Maureen Fleming,
Program Vice President, IDC
Shop.ca

Title: The hidden threat to your key business processes.

Abstract: Many companies overlook the 40 year old technology that is moving data between their systems, until it is too late. A critical process failure, a failed security audit or worse a security beach are the worst times to look at your data movement capability. Come learn from IDC analyst Maureen Flemming what your options are to upgrade, replace, consolidate or offload your at-risk FTP and improve the key business processes that depend upon it.

Biography

Maureen Fleming is Program Vice President for IDC's Business Process Management and Middleware research area. In this role, Ms. Fleming examines the products and processes used for building, integrating, and deploying applications within an extended enterprise system.

With more than 20 years of industry and analyst experience, Ms. Fleming most recently came from Symantec, where she worked in the strategy and planning group. A major area of focus was examining emerging security technologies aimed at protecting an enterprise’s digital assets from outbound threats stemming from bad process and malicious employee behavior.

Prior to Symantec, Ms. Fleming ran marketing for a startup firm focused on commercializing the use of grid technology to deploy content and applications to the edges of networks. She also worked in the product marketing and the office of the CTO groups at Ascential Software before its acquisition by IBM. During her tenure there, she focused on the strategy, planning and product-enablement of real-time data integration. Prior to Ascential, Ms. Fleming led the team at a startup firm that invented the concept of business activity monitoring (BAM). Ms. Fleming was also an analyst at Gartner, where she researched technologies that allowed enterprises to create and manage information, particularly real-time information and the associated enabling technologies

David Cooperstein
David Cooperstein,
Vice President, Practice Leader, Forrester Research, Inc.
Shop.ca

Title: Marketing Reimagined: Three Imperatives for Marketing Leadership

Abstract: Join Yuchun Lee, Vice President and General Manager, Enterprise Marketing Management, IBM, David Cooperstein, VP and CMO Practice Leader, Forrester Research, and two marketing visionaries – Charlie Cole, VP Marketing, Schiff Nutrition and Brian Fetherstonhaugh, Chairman and CEO, Ogilvy One Worldwide – for a lively session that focuses on three critical success factors in marketing transformation. This dynamic group of marketing experts will discuss how you can take your marketing to new heights, creating value at every touch by treating your customers as individuals. They will also explore the importance of an authentic brand and culture in the age of the empowered customer.

Biography

David serves the CMO & Marketing Leadership Professional. He is a leading expert in digital marketing and strategy, with hands-on senior management experience in social media and online advertising.

David worked at Forrester from 1996 to 2002 in the telecom and retail verticals and rejoined in 2009. He helped define the multichannel retail world, predicted the demise of many of the dot-com retailers, and uncovered the true economics of bandwidth during his first tenure with Forrester.

Previous Work Experience

David has worked as a marketing and strategy expert for more than 20 years — 15 of those years in Internet technology and marketing strategy. He has been on executive teams with public and private companies and worked on the boards of several Internet startups. David rejoined Forrester in 2009 after spending six years in startup and executive management for Gather.com, an online social network site, and Burst Media, an online ad network. Prior to Forrester, he worked in consulting at Booz Allen & Hamilton (now Booz & Co.) and international marketing with Northwest Airlines.

David has spoken at industry and company events in his Forrester and non-Forrester roles and has been quoted extensively in major national media outlets. He is a well-regarded speaker and moderator at such venues as the National Retail Federation, the annual Public Radio conference, and at many other industry events.

Prior to his return to Forrester, David was an active member of the Interactive Advertising Bureau.

Education

David holds a Bachelor of Science in consumer economics from Cornell University.

Brian Kilcourse
Brian Kilcourse,
Managing Partner, RSR Research
Shop.ca

Title: Retail’s Reset Moment: Five Imperatives For Retailers In 2013

Abstract: The rapid consumerization of technology has caused a paradigm shift in retail not seen since the advent of item scanning in stores in the 1980’s. 2012 saw retailers pivot to accommodate consumers’ omni-channel shopping behaviors, and 2013 promises even greater transformation. Where should retailers focus in the coming months to ensure that they can keep up with the rapid rate of consumer-driven change? How will retailers make sure that they don't overlook key opportunities and risks to protect profitability and drive growth? What are the required changes at a process, technology, and strategy level? Learn from a seasoned industry thought leader, Brian Kilcourse (managing partner at RSR Research) specifically where you should be applying your attention in the coming year in order to survive and thrive. Brian will discuss:

Optimizing consumers’ paths to purchase
Enabling “The Five C’s”: customer, context, content, community, commerce
Designing the Brand Experience
Re-aligning the Supply Chain
Re-tooling IT For Agility

Biography

Brian Kilcourse, recognized as one of the top retail technology leaders in the United States, is a managing partner at Retail Systems Research LLC (“RSR Research”), a company focused on delivering research, strategies, and knowledge for the extended retail industry.

Formerly President & Chief Executive of Retail Systems Alert Group (RSAG), Brian is a recognized leader in retail technology practices. Brian is a frequent public speaker on subjects ranging from emerging technologies to IT governance and best practices. He also has led training seminars on the subject of "selling IT to retail." Brian has authored recent research reports on Multi-Channel Retailing, Customer Data Security, RFID, Business Intelligence, Services Oriented Architectures (SOA), and Software as a Service (SaaS).

Previously, Brian was the SVP & CIO at Longs Drug Stores for ten years from 1993 through 2002. One of the top retail CIO's in the United States during his tenure, Kilcourse was named one of the Premier 100 IT Leaders by Computerworld magazine and by Information Week as leader of the #1 retail IT shop in 2001.

Kilcourse is a member of several technology company advisory boards, including Borland and GoldenGate.

A long time San Francisco Bay Area resident, Brian holds a BA degree in Management from St. Mary’s College of Moraga, CA.

Brian Walker
Brian Walker,
VICE PRESIDENT, PRINCIPAL ANALYST
SERVING EBUSINESS & CHANNEL STRATEGY PROFESSIONALS
Forrester

Title: Accelerating Customer Value with Cloud Solutions 

Abstract: The Cloud is not just about reducing cost or transforming CAPEX into OPEX. Increasingly businesses are looking to cloud solutions to move more quickly, adding new business models, processes, and even geographies to their businesses. Learn how to leverage the cloud in innovative ways that accelerate customer value, increase agility, and maximize ROI.  

Biography

Brian serves eBusiness & Channel Strategy Professionals and specializes in how businesses can best use technology to drive results. Brian is a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce.

Brian has experience with a wide range of eBusiness technologies, including eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. Brian has specific expertise within retail, B2B, and online travel, and his interests focus on multichannel strategies and technology solutions that support a wide range of business goals.

Previous Work Experience

Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies such as rich media, analytics, email marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.

Brian has more than 15 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and web marketers while at Amazon Enterprise Solutions and his own firms. Brian's roles span both business and technology leadership, including web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.

Education

Brian holds a B.A. in creative writing from the University of Washington.

Gene Alvarez
Gene Alvarez,
Research VP, Gartner
Forrester

Title: A Vision for Ecommerce – And the Trends That Will Shape Your Strategy! 

Abstract: The customer experience is the sum of all interactions. Successful companies are redefining their ecommerce processes and platforms as they respond to the empowered customer but this is simply the first wave of change. Hear from Gene Alvarez of Gartner who will discuss key trends that will influence where eCommerce is going in the future, how the customer experience will transform B2B and B2C commerce and what you need to do to prepare for this revolution.

Biography

Gene Alvarez leads Gartner's research on e-commerce, including topics such as vision, strategy, business models, e-commerce platforms, Cloud, SaaS, and open source e-commerce technologies, social commerce, mobile commerce and context-aware computing, product reviews, recommendations and CRM organizational vision and strategy. He is the chairperson for Gartner's premier Customer 360 Summit and has spoken at many international events. Mr. Alvarez has 29 years of business and IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications. He was named in 2011 & 2010 "HITEC" Award - Top 100 most influential IT leaders from The Hispanic IT Executive Council and in 2011 "HE&IT TOP 200" Award - Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology.

Mr. Alvarez led business impact assessments, vendor management, project management, software development and delivery of complex business applications. Mr. Alvarez is an international expert on sell-side strategies and technologies, such as e-commerce and m-commerce sales applications, CRM, context-aware computing, channel/partner relationship management, catalog/content management, catalog/configuration management and presentation, commerce/merchant applications and services, Web content management, personalization, and consumer portals. He is a recognized authority on retail and consumer packaged goods industry applications and practices. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.

Rob McClellan
Rob McClellan,
Vice President, Global eCommerce Technology
Staples

Biography

Rob McClellan leads electronic and mobile commerce technology for Staples, driving sales and margin growth while delivering a world-class experience for businesses and consumers. Staples ranks second in the world in eCommerce sales.

Prior to joining Staples, Rob served as technology executive responsible for global marketing, eCommerce and associate mobility at Bank of America, leading initiatives that enabled repeated record sales. Before Bank of America, Rob led digital marketing and eCommerce for legendary Italian sports brand Fila, and he founded the eCommerce business for adidas Group’s TaylorMade-adidas Golf division.

McClellan holds a Master of Business Administration degree from Mercer University and a Bachelor of Science in Management degree from the Georgia Institute of Technology.

Patrick Quirk
Patrick Quirk,
CEO, Emptoris
IBM Logo

Biography

As Emptoris' Chief Executive Officer, Patrick Quirk sets the overall strategic direction and drives the operational performance for the company.  With more than 25 years of experience in enterprise software management, research and development, and marketing and sales, Quirk is a respected leader in the strategic supply management market. Prior to joining Emptoris, Quirk was Senior Vice President for worldwide sales at GoldenGate Software, a leading provider of high availability and real-time data integration solutions for heterogeneous enterprise IT environments. As General Manager of PeopleSoft's Enterprise Supply Chain Management division, Quirk led the strategic direction, product development, global marketing, and customer support for the division. In this capacity, Quirk led the evaluation and acquisition of JD Edwards for $1.7 Billion, the largest software acquisition in ERP and PeopleSoft's history. Quirk was also Executive Vice President of worldwide operations at Keynote Systems Inc., the leader in online customer experience and business performance.

Terrence Curley
Terrence Curley,
CEO, SVP Product Strategy, Management and Development
IBM Logo

Biography

Terrence joined Emptoris from Zeborg where he was VP of Product Implementation, leading the company's engineering, product implementation and operations teams and assuming responsibility for all aspects of the company's customer application deployments. Terrence was instrumental in the merger of Zeborg and Emptoris, working with management to successfully integrate Zeborg personnel into Emptoris. Terrence has over 15 years experience in software product development and has led the launch and implementation of 10 commercial products in over 25 client installations resulting in over $50 million in combined software and services revenue. In December of 1996, Terrence co-founded EC Cubed, Inc. the software industry’s first provider of application components for mission-critical e-commerce applications. As a member of the company’s senior management team, Terrence led the development of the company’s professional services and hosting groups and managed a client base that generated over $25 million in revenue over a four year period.

Tony Milikin
Tony Milikin,
CPO, AB InBev

Biography

Tony Milikin is our Chief Procurement Officer. Mr. Milikin joined AB InBev in May 2009 from MeadWestvaco, where he was Vice President, Supply Chain and Chief Purchasing Officer, based in Richmond, Virginia, since 2004. Prior to joining MeadWestvaco, he held various purchasing and supply chain positions including Vice-President Purchasing and Supply Management for Sealy, Inc.; Senior Director, Purchasing, Transportation and Distribution for Monsanto; and Manager, Direct Material Sourcing for Alcon Laboratories. He serves on several professional councils, including The Conference Board's Purchasing and Supply Leadership Council and Manufacturers Alliance/MAPI's Purchasing Council. He is also a member of the Board of Directors of the Institute for Supply Management™ (ISM).

John Paterson
John Paterson,
Chief Procurement Officer, IBM
IBM Logo

Biography

Mr. Paterson has been Chief Procurement Officer for IBM since April 2000. Prior to that, he was vice president, Global Production Procurement and Process Reengineering, with responsibility for procurement of goods and services for IBM's manufacturing divisions and for streamlining the Company's procurement processes through extensive use of information technology. During his 40-year IBM career, Mr. Paterson has held a number of management and executive positions in manufacturing, development, and procurement in the United States, Asia and Europe. Previously, Mr. Paterson held the title of Chief Procurement Officer at the IBM Global Procurement Headquarters in Shenzhen, China. In February 2012, Mr. Paterson relocated the Office of Chief Procurement Officer to Budapest, Hungary in an effort to strategically align the Procurement function closer to the growing business and to IBM suppliers in Eastern Europe and Africa.

Elana Anderson
Elana Anderson,
Executive Director, Product Line Management
IBM Logo

Title: The Marketing Success Award Competition

Abstract: The Marketing Success Award competition recognizes leading marketers for innovation in the use of marketing solutions and the business results they achieve. Join host Elana Anderson, Executive Director, EMM Products, and three marketing finalists who will share their success stories live on stage. Your vote will determine the winner of this year's program. The winner will be announced at the closing general session on Friday, September 7.


Biography

Elana Anderson is responsible for developing product strategies and guiding product development and go-to-market activities for IBM’s Enterprise marketing Management portfolio of products. Prior to her current role, Anderson was vice president of products at Unica Corporation, acquired by IBM in October 2010. Anderson joined Unica with nearly 20 years of marketing and technology consulting experience. Before joining Unica, Anderson served as vice president and research director of the marketing practice at Forrester Research. A highly regarded marketing technology expert, Anderson directed Forrester’s marketing practice while focusing her own research agenda on customer marketing strategy, relationship marketing, interactive marketing, customer analytics, and marketing technology. Prior to joining Forrester, Anderson spent nearly 15 years in various roles exclusively focused on marketing strategy and technology.

Brian Fetherstonhaugh
Brian Fetherstonhaugh,
Global Chairman and CEO of OgilvyOne

Biography

Mr. Brian Fetherstonhaugh serves as the Global Chairman and Chief Executive Officer of OgilvyOne, direct marketing, interactive, and consulting arm. Mr. Fetherstonhaugh is a veteran practitioner of Ogilvy's 360 Degree brand building philosophy. He serves as Chairman and Chief Executive Officer for OgilvyOne Worldwide, a business unit of Ogilvy & Mather Worldwide Inc. and an affiliate of Ogilvy Group Inc. He began his career on the client side at Procter & Gamble, and ... then grew up through the ranks at Ogilvy. He served as President of Ogilvy Canada since 1994, and three years later took on global leadership of the flagship IBM account. Mr. Fetherstonhaugh began to expand his responsibilities beyond IBM. Since 2002, he served as Chairman of the Global Brand Community, representing Ogilvy’s 20 largest clients. Since 2000, he has been a Member of Ogilvy Worldwide Board at The Ogilvy Group, Inc.

Charlie Cole
Charlie Cole,
Schiff Nutritionals

Biography

Schiff Nutrition recently hired Charlie Cole away from LuckyBrand.com, the e-retail site for Lucky Brand Jeans, where he was vice president of online marketing for the brand, now operated by Fifth & Pacific Companies Inc. Cole works as Schiff’s vice president of e-commerce and leads the development of the brand’s new e-commerce operation. Cole is in the process of selecting a new e-commerce platform and hiring staff. Along with the company’s brand managers, he is working to understand what information consumers will want to see online about the brands.

Bob Picciano
Bob Picciano,
GM, Software Sales, IBM Software
IBM Logo

Biography

Bob Picciano is general manager, Software Sales, IBM Software Group. In this role, he is responsible for the overall sales strategy and management of a global business that accounts for more than 44 percent of IBM’s profits, with annual revenues of $22 billion. Mr. Picciano leads a worldwide sales team of approximately 20,000 employees. He is a member of several teams that drive IBM's business: the IBM Strategy Team, a twelve member group which reviews and advises on key strategic topics for the corporation; the IBM Performance Team, a group of the top 60 IBM executives responsible for managing the key operational elements of the corporation's performance; and the IBM Integration and Values Team, a select group of IBM executives who provide guidance across IBM on strategic business issues.

Previously, Mr. Picciano was general manager, Lotus Software and WebSphere Portal, IBM Software Group. In this role, he oversaw IBM's extensive portfolio of collaboration software which empowers people to connect, collaborate and innovate so they can work more productively. Prior to that, Mr. Picciano was vice president of sales, Information Management, IBM Software Group, where he was responsible for sales and operations for the multi-billion dollar Information Management portfolio.

He began his career in 1987 in Bethesda, Maryland, as a software developer for IBM. Since then, Mr. Picciano has held numerous significant executive positions with the company, including Technical Assistant to IBM Chairman and CEO Louis V. Gerstner, Jr. He managed the Santa Teresa laboratory development technologies team, providing centralized development, test and product packaging services to the lab’s development teams. As director of Data Management Channels and Services Development, he was responsible for the worldwide strategy and development of Data Management partner programs, ISV enablement and lab-based technical services.

Mr. Picciano led the worldwide development and support of DB2 Linux, Windows and Unix platforms as vice president of Database Technology at the IBM Software Development Laboratory in Markham, Canada. He was also vice president for Data Servers, responsible for the worldwide development of the database portfolio.

Mark Register
Mark Register,
Vice President Software Business Partners and Mid Market
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Title: Investing in Business Partners to Seize the Smarter Commerce Opportunity

Abstract: Mark will share the strategic view of our partner ecosystem and how IBM is investing in high value programs to help Business Partners grow revenue and exploit Smarter Commerce opportunities. Learn about the new announcements to enable you to create and expand earning potential. Hear about the latest tools and resources available to help you extend your reach, drive demand and gain a competitive advantage to turn opportunity into profitability.

Biography

Mark Register is responsible for IBM Software Business Partners and Midmarket worldwide. He leads over 5000 IBM business partners and drives strategic growth opportunities with key business partners including Value Added Distributors, System Integrators, Solution Providers and Resellers. Current areas of focus for SWG Business Partners includes industry alignment and authorization, Business Partner led sales models, value driven sales initiatives and application specific license sales (ASL).

Prior to this role Mark led IBM’s Information and Analytics business across the growth markets including Asia Pacific, Central & Eastern Europe, Middle East & Africa and Latin America. He also led the Cognos Software integration into IBM Asia Pacific and drove the information on demand initiative for IBM across the region. Previously he was VP Worldwide Marketing, Information Management and he led the Leveraging Information marketing program on an IBM wide basis.

Mark joined IBM in 2005 through the acquisition of Ascential Software, an IBM partner, where he served as chief marketing officer and vice president of industry solutions and global alliances for Ascential. Prior to this he held worldwide and regional executive leadership roles with other partners: Mercator Software, Computer Sciences Corporation (Australia) and GE Capital IT Solutions. Prior to these roles, Mark spent time as an IBM customer in various executive roles with the Western Australian state government.

Mr. Register graduated from Curtin University of Technology in Perth Western Australia and attended Auckland University of Technology.

Melinda Matthews
Melinda Matthews,
Director, Industry Solutions Sales - Business Partners, Worldwide
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Title: Channel Strategy and Priorities

Abstract: Melinda will share with you critical channel strategies and priorities and how to leverage IBM’s many resources and incentive programs to win in this attractive new market.

Biography

Melinda joined IBM Software Group in 1996 as a Database Sales Rep in the New England area. She was hired from Computer Associates where she spent 6 years as a Software Specialist.

In 1998, Melinda moved from a Sales Rep to Management at the Americas level in the area of Channels and Telesales. She launched the Information Management channel program and moved to a World Wide position in 2000. She led the Software Group Value Added Distributors for 3 years and was one of the architects for IBM's flagship channel program Software Value Plus.

Melinda moved to the UK in 2007 to lead the IBM Developer Relations division in the Northeast EMEA territory. In that role, Melinda worked with ISVs and Developers to enhance their offerings and solutions bases on the IBM hardware, software and services portfolio. In 2009, Melinda localized to the UK and continued her leadership position as the Software Director for Business Partners in the Northeast Europe.

Recently, she has taken on a new and exciting challenge as the World Wide Routes to Market Director for the new IBM Software division -- Industry Solutions. In this role Melinda and her team are integrating the most recent software acquisition into a channel model for IBM's growth.

She has a degree in BS in Marketing Communications, is a Stem Ambassador for Secondary Schools in the UK, enjoys bicycling for charities, is an active parent for the three teenagers in her life and enjoys cooking. She and her husband live in the UK

Laura Dambier
Laura Dambier,
Senior Vice President, Lincoln National Life Insurance Company
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Laura joined Lincoln Financial Group in 1995 and is Lincoln’s Site Leader for the Hartford operations. Laura holds the position of Senior Vice President, Producer Solutions. In this capacity she is responsible for Lincoln’s Contracting, Appointments, and Compensation Operations for all life insurance and annuity products, including the disbursement of over $1.6 Billion dollars annually to Lincoln’s 220,000 distribution partners. Prior to assuming this position in 2003, Laura held key roles in Lincoln’s Sales and Operations organizations, providing her valuable exposure and experience in the areas of field office operations, call center management and strategic planning. She serves as a member of the Corporate Leadership Group (CLG) and is leading an Enterprise-wide initiative.

Laura’s career began with the Federal Government, initially as a Congressional Intern and then as Staff Assistant to Senator Abe Ribicoff in Washington, D.C. Three years on the Senator’s staff were followed by a 10-year assignment to the United States Embassy in Bonn, Germany, where Laura served as Program Manager and Liaison Officer for a joint tactical reconnaissance program between the US Air Force and the German Air Force (Luftwaffe).

Laura maintains a strong interest in local and national politics and successfully managed two re-election campaigns for her district’s State Representative. She is an avid supporter of many bi-partisan causes, including those related to Financial Literacy, helping to raise industry and public awareness through her active involvement with two Washington-based non-profit organizations - the Jump$tart Coalition for Financial Literacy and the Character Education Partnership. In addition, she serves on the Board of Directors for The Connecticut Science Center and is involved with Teach for America and MetroHartford Alliance.

Laura speaks several foreign languages, including French and German, and has served on the Executive Board of the Hartford Chapter of the World Affairs Council since 1998. She assumed the Chairmanship of the Council’s Global Women’s Issues Forum, an initiative launched in 2008 by the Hartford Chapter to promote knowledge of global women’s issues.

Nils I. Svanberg
Nils I. Svanberg,
Global Contracts & Services Manager, Project Development & Procurement
Conoco Philiips - Logo

Title:  Transforming Procurement For Competitive Advantage

Abstract:  The all-but-new ConocoPhillips that resulted from the 2012 spin-off of Phillips 66 is the world's largest pure oil and gas exploration and production company.  In this keynote presentation, Mr Svanberg will discuss why supply chain and procurement contracts are important in the upstream business and how, if done well, should lead to competitive advantage.

Nils Svanberg is the Global Contracts & Services Manager at ConocoPhillips, located in Houston.

Svanberg began his career with ConocoPhillips in Stavanger in June 1982, after obtaining an MBA from the Norwegian School of Economics and Administration.

Svanberg held a number of positions in Norway, U.K. and the U.S. before being appointed as Vice President of Conoco Norway Inc. in 1991. In 1997 he became General Manager for Conoco Power UK Ltd. In 2000 he was appointed President of Conoco Middle East before taking up his first Supply Chain position in Upstream Europe in 2003. He was named to his current position in August 2011.

Svanberg was a trustee of the International School of Stavanger from 2006 to 2011 and currently serves as a member of the board for the Norwegian American Chamber of Commerce in Houston.

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