Impact 2008 Tracks - Business Executive
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Business Executive


Business Executive tracks
 Go Global
 Mini Main Tent
 Specialize with a Modular Enterprise
 The New Customer - Changing to Your Advantage

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Go Global

BET-1012 - Gaining business value from real world SOA: Client examples and experiences
Walter Falk, IBM, SOA Executive and GTS SOA Lead, John Benders, Mincom, Director Product Design & Architecture
This session will use real-world examples to describe how enterprise clients are aligning business and IT using a service oriented architecture (SOA). Examples from IBM Global Technology Services client implementations will be used to lay out a progressive adoption of SOA centered on these real-world client experiences. These experiences from across the world include business partner, new and existing client-specific application integration, strategic outsourcing and software as a service. Select clients will co-present this session.
Level: Intermediate

BET-1429 - Finance integration drives better business performance
Stephen Lukens, IBM, Partner, Global and Americas Financial Management
Globalization brings new opportunities with new risks. The world is changing, making business more complex and more risky. Traditional barriers for global sources and uses of financial, physical, human and social capital are disappearing. Globalization puts an additional burden on an already full Finance agenda. Further complicating matters, the majority of enterprises have experienced material risk events in the past three years. For those who did, nearly half were not ready. Therefore, how do Finance organizations respond to this new environment? What foundational principles drive more effective finance organizations? What is the CFOs role in the orchestration of risk management and how are exceptional enterprises addressing performance and risk? IBM asked over 1,200 CFOs and Senior Finance professionals worldwide what they thought. Some of the answers might surprise you.
Level: Not Applicable

BET-1524 - Becoming a Globally Integrated Enterprise
Marc Chapman, IBM, Global Strategy and Change Leader, Raul Zambrano, United Nations Development Programme, Senior Policy Advisor, ICT and Governance
The deepening of global trade, capital and information flows, enabled by a flat world, is changing where and how business value is created. And it is clear that the future leaders operating within this complex business environment will be those that embrace the concept of the Globally Integrated Enterprise (GIE). IBM has already helped clients across a broad set of industries and geographies to accelerate their GIE vision, utilizing a suite of methods, tools, technology and market leading thought leadership. In this session we will present our GIE framework and will bring in our client's perspective through a panel discussion with some of our leading global experts from IBM's Strategy & Change practice -- discussing how to become a truly Globally Integrated Enterprise.
Level: Not Applicable

BET-1715 - How IBM became a globally integrated enterprise
Susan Watson, IBM, VP, Radical Simplification and Innovation
SOA is recognized within IBM as a business process driven activity to produce agile and cost effective business solutions, which can be incrementally delivered in shorter time cycles. A critical mass of reusable services is being developed to promote the rapid assembly of new business capabilities for evolving customer needs. In this session, several SOA examples that illustrate decreased time to market, redundancy elimination, and the use of centralized and trusted data sources, both internally and externally facing, will be provided. Although SOA's business value can be somewhat elusive and difficult to quantify, a major internal effort launched in 2007 will be discussed that captures SOA's contribution to the value of IT, while also providing minimum SOA development spending guidelines for all IBM business units. This presentation will highlight the use of SOA as a key enabler of transformation strategies within IBM for a Globally Integrated Enterprise.
Level: Not Applicable

BET-1909 - Optimize results through smart resource deployment
David Waxman, IBM, Executive Architect, Lieutenant Colonel (G.S) Mikko Heiskanen, Finnish Defense Forces, Chief of Division, Defence Forces
An experienced coalition military that knows disaster can strike at a moments notice, and an ineffective response can cost thousands of lives. Network-centric operations (NCO) were seen as the key in providing a greater level of integration and flexibility across the military and civilian domain. They knew that network-centric operations would require a major transformation of technology, organization, and process. Because only a small window of opportunity was available, they needed to act decisively, boldly, and proactively. Learn how SOA and the alignment of business and technology are helping this military force transform. In November 2006, Gartner named this as one of the four leading NCO programs worldwide.
Level: Beginner

BET-1985 - Globally Integrated Enterprises made real for design, make, move and sell: A customer panel discussion
Paul Downing, PROSTEP, Inc., VP - PROSTEP INC, John Roach, Wal-Mart, SOA Architect Manager, Fred Yentz, ILS Technology, Chief Operating Officer, Ed Bryan, IBM, Dir, S/W Solutions for the Industrial Sector, Gene Glaudell, , CIO
From product development to plants to launch to distribution centers all the way to retailers, business services play a key role in efficient flexible business processes. Learn how suppliers and OEMs build processes that work effectively with their heterogeneous infrastructures such as engineering, manufacturing and distribution. Several customers will share their successes in using an SOA approach to their industry challenge.
Level: Beginner

BET-2210 - Global industrial companies drive integration and business process improvements
Michael Wheeler, IBM, VP, Manufacturing and Supply Chain Solutions, Steve Shoaf, IBM, Global PLM Solutions Marketing
Leading industrial companies' business integration and process improvements are core to their innovation and leadership. Their approach for enterprise integration and process improvement impacts multiple aspects of their business. Hear about their business perspective for integration, selecting processes, driving improvements and gaining business value.
Level: Intermediate

BET-2430 - Taking advantage of enterprise integration in highly regulated environments: A customer panel discussion
Jamie Bisker, IBM, Global Insurance Industry Leader, Institute for Business Value, Joseph Brand, MetLife, Vice President, Enterprise Architecture, David Waxman, IBM, Executive Architect, Marius Bosman, Standard Bank of South Africa Limited, Enterprise Program Manager & Head of Solution Architecture, David Finch, Missouri Dept of Public Safety, Special Assistant for Homeland Security
Enterprise integration is a reality for most companies. For some industries, however, regulation makes integration a challenge. Each local market may have different requirements for operational execution. Some leading companies operating in these regulated environments are finding ways to develop and execute strategies to take advantage of globalization and integration opportunities. In this session, leaders from the financial services, healthcare, and government industries will share how their companies are making progress in integrating operations across multiple locations while meeting the needs of local markets.
Level: Beginner

BET-2547 - A retailer's SOA transformation
Anne McDiarmid, Spotlight Pty. Ltd., Chief Information Officer, Victoria Redwood, KAZ Group, Solutions Architect
This session demonstrates the transformation of a large Australian enterprise with 120 stores in Australia, New Zealand, Singapore, and Hong Kong covering retail and shopping center construction. Business and IT needed to address some common business issues stemming from extraordinary growth. Their goals included operating costs reduction, improved up-time, improved functionality, room for growth, future-proofing, and multinational compliance issues. In order to keep worldwide operations humming while implementing change at all levels, service-layer abstractions had to be introduced and process controls had to be expanded over multiple legacy and new systems. This case provides an excellent example of a successful implementation of WebSphere® Process Server, WebSphere MQ, and DB2® which improved integration and processing outcomes in both the new and legacy systems, and provided improved controls, throughput, and workflow for the system administrators.
Level: Not Applicable

BET-2653 - Keys to SOA pilot success
Sooraj Balgobin, Miracle Software, Principal, Miracle Business Partner, Rob Geier, Miracle Software, Principal, Miracle Business Partner
Every organization embarking on service oriented architecture (SOA) invariably faces the decision of selecting and implementing one or more pilot projects to prove business value and technical feasibility. What constitutes a good pilot? How do you ensure pilot success in light of its experimental nature? How can the pilot establish the proper SOA foundation and generate excitement for SOA? This presentation, delivered by Sooraj Balgobin and Rob Geier, discusses the challenges companies typically face in piloting SOA and will provide guidance on SOA pilot best practices. They will also illustrate the critical success factors by demonstrating a real life SOA pilot at a property and casualty insurance company.
Level: Not Applicable