Impact 2008 Tracks - Alignment of Business and IT
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Alignment of Business and IT



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BIT-1006 - How IBM is leveraging a Federated Registry/Repository within SOA Governance
Jamie Thomas, IBM, Vice President, Rational Software Development, Lance Walker, IBM, IBM CIO office - Distinguished Engineer
Effective SOA governance is a critical success factor for the implementation of an SOA. Having a federated registry/repository approach allows maximum flexibility for talking advantage of Smart SOA. Learn how IBM's CIO Office leverages the collaboration of centrally managed repositories and registries that are required for IBM's own, internal SOA Governance activities. These managed repositories and registries are essential to ensure adherence to Enterprise Architecture directions for strategic, SOA-enabled enterprise-wide IT functions and to maximize services reuse. This session will present the latest enhancements in the IBM's Registry/repository framework, including RAM, WSRR and CCMDB .
Level: Intermediate

BIT-1012 - Gaining business value from real world SOA: Client examples and experiences
Walter Falk, IBM, SOA Executive and GTS SOA Lead, John Benders, Mincom, Director Product Design & Architecture
This session will use real-world examples to describe how enterprise clients are aligning business and IT using a service oriented architecture (SOA). Examples from IBM Global Technology Services client implementations will be used to lay out a progressive adoption of SOA centered on these real-world client experiences. These experiences from across the world include business partner, new and existing client-specific application integration, strategic outsourcing and software as a service. Select clients will co-present this session.
Level: Intermediate

BIT-1021 - Production excellence with SOA transformation
Janet Kramer, IBM, SOA Infrastructure Solutions
How do you define production excellence in a service oriented architecture (SOA) environment? What does integrated runtime infrastructure and integrated management result in, and how does it translate into bottom line business results? Transforming to a service orientation requires discipline, incremental progression, and a consistent eye on the runtime production environment. How do you set expectations and manage business expectations for increased flexibility, agility, and bottom line results? Learn how in this informative session.
Level: Intermediate

BIT-1272 - Dramatic improvement of supply chain processes utilizing SOA and Business Process Management
Thomas Fellman, Sony Ericsson / Connecta, Senior IT Management Consultant
This session will describe how Sony Ericsson dramatically improved its Global Supply Chain operations utilizing WebSphere® Integration capacities - and why the company has implemented an Enterprise Service Bus (ESB). The speaker will also discuss how SOA and Business Process Management (BPM) are used in order to establish "World Class" Supply Chain processes, based on ESB capacities. The session is suitable for everyone interested in the business potential in SOA and BPM - regardless of technical background and field of business
Level: Not Applicable

BIT-1429 - Finance integration drives better business performance
Stephen Lukens, IBM, Partner, Global and Americas Financial Management
Globalization brings new opportunities with new risks. The world is changing, making business more complex and more risky. Traditional barriers for global sources and uses of financial, physical, human and social capital are disappearing. Globalization puts an additional burden on an already full Finance agenda. Further complicating matters, the majority of enterprises have experienced material risk events in the past three years. For those who did, nearly half were not ready. Therefore, how do Finance organizations respond to this new environment? What foundational principles drive more effective finance organizations? What is the CFOs role in the orchestration of risk management and how are exceptional enterprises addressing performance and risk? IBM asked over 1,200 CFOs and Senior Finance professionals worldwide what they thought. Some of the answers might surprise you.
Level: Not Applicable

BIT-1497 - Empowering SOA Governance and Managing Accelerated Change
Scott Hebner, IBM, Vice President, Rational Marketing & Strategy
Empowering organizations to better manage accelerating change is essential to the enduring quality of a services oriented architecture (SOA). Managing the lifecycle of services investments and aligning them the changing needs of the cross organizational business processes which rely on them is, by nature, a highly dynamic management challenge. Key to success is improving team visibility, collaboration and resource utilization by automating the policies, processes and decision rights inherent in how an SOA project is governed. Learn how IBM can help you define and automate an approach to improved service lifecycle management for optimum productivity featuring the IBM Rational's Software Delivery Platform.
Level: Beginner

BIT-1498 - Importance of an end-to-end quality approach within an SOA
Lee Nackman , IBM, Rational VP, Product Development and Customer Support, Gary Barnett, The Bathwick Group, tbd
The concept of quality within a service oriented architecture is not just merely testing the services that are created. Quality is the by-product of successful implementation of effective Service Lifecycle Management (SLM) processes and tools. Within SLM, reuse is a critical component and significant contributor to service quality. Learn about the key aspects of SLM that impact quality and the steps you can take, along with essential tools, to ensure quality is infused throughout your SOA environment. Gary Barnett from Bathwick Group, will share his real-world views on effectively tackling quality within an SOA.
Level: Not Applicable

BIT-1499 - Requirement for Culture and Organizational Change focus in moving to SOA
Jose Loya , Toyota , Enterprise Architect and SOA Organizational Change Leader, Raghu Varadan , IBM, Chief Architect, SOA Center of Excellence
SOA Governance is the catalyst for driving change in behaviors to achieve business and IT alignment. Strong SOA governance aligns business and IT strategies, and creates effective communication paths between the two constituencies. Maturing with SOA requires increased focus on cultural change. Come hear Jose Loya from Toyota Motor Sales, USA discuss their approach to culture and organizational change, and the processes and tools available to help move culture and improve the opportunity of success with SOA.
Level: Not Applicable

BIT-1524 - Becoming a Globally Integrated Enterprise
Marc Chapman, IBM, Global Strategy and Change Leader, Raul Zambrano, United Nations Development Programme, Senior Policy Advisor, ICT and Governance
The deepening of global trade, capital and information flows, enabled by a flat world, is changing where and how business value is created. And it is clear that the future leaders operating within this complex business environment will be those that embrace the concept of the Globally Integrated Enterprise (GIE). IBM has already helped clients across a broad set of industries and geographies to accelerate their GIE vision, utilizing a suite of methods, tools, technology and market leading thought leadership. In this session we will present our GIE framework and will bring in our client's perspective through a panel discussion with some of our leading global experts from IBM's Strategy & Change practice -- discussing how to become a truly Globally Integrated Enterprise.
Level: Not Applicable

BIT-1538 - The business imperatives of SOA lead to System z
Yvonne Perkins, IBM, AIM Vice President, Enterprise Platform SW / SWG
SOA is a game changing strategy and requires businesses to revisit processes and procedures to ensure maximum business impact. This session will focus on the executive goals of SOA and identify how platform decisions may impact the agility and effectiveness of your business. We will begin by focusing on the mainframe as a modern hub for the SOA enterprise, including from anywhere-to-anywhere connectivity and an environment for centralized scalable reuse of core business logic. Then we will discuss the flexible economic schemas provided by System z® that result in a cost effective business platform. Lastly, we will focus on the innovation of System z for today, and tomorrow.
Level: Not Applicable

BIT-1539 - SOA total cost of ownership: Platform makes a difference!
Susan Eustis, WinterGreen Research, Analyst
We conclude by debunking the TCO myth. The cost of operating distributed servers is higher than generally understood because most people do not calculate all the costs that go beyond cost of hardware (e.g. labor, security, routers, networking, electricity, floor space, and service level availability). At the same time, mainframe costs are usually overstated because people look at the charge back calculations that include a profit number. IBM System z® can support server consolidation and virtualization on an unprecedented scale, allowing your business to significantly reduce the cost of providing necessary IT infrastructure while improving flexibility and speed to deliver necessary changes for the future. Sue Eustis, from Wintergreen, will show how labor cost is the dominant factor and that mainframes have the lowest labor and environmental characteristics. Also, System z continues to enjoy software and hardware price decreases. You will be surprised when you hear the true story!
Level: Not Applicable

BIT-1543 - Avoiding the SOA Hangover: SOA For Dummies
Judith Hurwitz, Hurwitz and Associates, President, Marcia Kaufman, Hurwitz & Associates, Analyst, Thomas Cozzolino, Liquid Hub, Inc., Director, Management Consulting
This session will provide a real-world overview of SOA to help enterprises avoid the "SOA Hangover" (stalled adoption, increased costs, and poor or non-existent ROI). The goal of this sessions is to provide business and IT executives with insight into effective getting started approaches based on industry best practices. Topics to be explored will include strategies for SOA governance, approaches to funding SOA, and strategies for overcoming political roadblocks. A key focus of the session will be on practical approaches to move from the pilot phase to implementation.
Level: Not Applicable

BIT-1548 - Building skills to create a world-class business architecture
Melvin Greer, Lockheed Martin, Senior Research Engineer, Principal, Marcus McInnis, Lockheed Martin, Director, SOA and Information Assurance, John J. LaLone, IBM, Business Architect, WW SOA Tech Sales
With the passing of the era of technology for technologys sake, and renewed focus on the business value that IT brings, new skill sets are required to effectively leverage technology to innovate business and deliver the capabilities that are meaningful to business. This session explores the human side of service oriented architecture (SOA) and the new skills required to bridge the gap between a Business Analyst and an Enterprise Architect. We will discuss core competencies, responsibilities, tools, and methods to support these new skills. Finally, an educational roadmap will be provided for developing these skills within an organization.
Level: Intermediate

BIT-1707 - Bringing it all together: Multi-channel retailing built on open SOA
Erik Klein, IBM, WebSphere Commerce Product Manager, Scott Young, Brulant, Senior Vice President
Many of today's retailers strive to provide a consistently branded experience - from web and catalog to in-store and call center, but find that delivering on the vision can be fraught with challenges. From siloed organizational structures to disparate systems and processes, overcoming theses challenges before deploying of an effective multichannel presence takes careful planning - and the right mix of skills and technology to build awareness, customer loyalty, and ultimately increased sales across the board. Hear first-hand from an industry veteran about real-world examples and recommendations for developing and deploying a cost-effective multichannel strategy that leverages best practices, open standards, and solution components to get up and running before the shopping season without breaking your IT budget.
Level: Not Applicable

BIT-1715 - How IBM became a globally integrated enterprise
Susan Watson, IBM, VP, Radical Simplification and Innovation
SOA is recognized within IBM as a business process driven activity to produce agile and cost effective business solutions, which can be incrementally delivered in shorter time cycles. A critical mass of reusable services is being developed to promote the rapid assembly of new business capabilities for evolving customer needs. In this session, several SOA examples that illustrate decreased time to market, redundancy elimination, and the use of centralized and trusted data sources, both internally and externally facing, will be provided. Although SOA's business value can be somewhat elusive and difficult to quantify, a major internal effort launched in 2007 will be discussed that captures SOA's contribution to the value of IT, while also providing minimum SOA development spending guidelines for all IBM business units. This presentation will highlight the use of SOA as a key enabler of transformation strategies within IBM for a Globally Integrated Enterprise.
Level: Not Applicable

BIT-1744 - Integrating business and IT with the IBM Retail Integration Framework
Fred Wanderley, Casas Bahia, CIO, Pat Gibney, IBM, Director Software Group Industry Solutions, Distribution Sector
Getting to the top of the retail industry is not easy. Staying at the top is even harder. Casas Bahia has been at the top of the retail industry in Brazil for many years. Mr. Frederico Wanderley, CIO, Casas Bahia, offers unique insight into the use of IT at Casas Bahia to support the business processes by which Casas Bahia operates. Embracing the IBM Retail Integration Framework for delivering business value, Fred will offer insight into the dashboard and store-to-enterprise integration that has helped Casas Bahia strengthen its position at the top of the retail industry in Brazil.
Level: Beginner

BIT-1803 - Speed, simplicity, and agility: Extending SOA with Web 2.0
Web 2.0 and service oriented architecture (SOA) dramatically increase business agility for enterprises, creating new ways of combining services for increased speed and simplicity. Come learn how IBM is allowing them extend SOA with Web 2.0 technologies, helping customers to reuse existing assets and evaluate new products to get maximum business value for their organizations --now. This session demonstrates how to leverage your existing SOA strategy with Web 2.0 to take advantage of the diverse set of stakeholders that Web 2.0 reaches: developers, line-of-business, and customers.
Level: Beginner

BIT-1806 - Operations of the future: Standardization, virtualization, automation
Thomas Liese, AMB Generali Group, Program Manager, Ingo Bahrs, IBM, GBS Partner, Rick Hoehne, IBM, Director, Insurance Business Solutions (Americas)
In the "Operational Model of the Future" claims processing and effective handling of all sorts of correspondence of any type of media will dramatically change and thus, will have a huge impact on an enterprise's ability to compete in the marketplace. This session outlines how a company in Germany initiated their strategic program to transform their insurance operations towards a standardized, virtualized and flexibile operational model. They provide insight into how they have already successfully mastered some major steps on their journey of organizational transformation while simultaneously opening up highly reusable IT infrastructures for various lines of business through service oriented architectures.
Level: Intermediate

BIT-1820 - Industry specific frameworks: A customer panel discussion
Sonja Zentgraf, REWE Informationssysteme GmbH, Board Support Position for Store Innovation, Montri Sanghirun, True Corporation Public Company Limited, IT Director, Oscar Diaz, Carefx, Founder and Chief Software Architect, Karen Parrish, IBM, Vice President, Industry Solutions
As organizations move toward a services environment, extending the SOA foundation for industry-specific domains provides speed of implementation with increased reuse. Get an overview of industry frameworks, and hear from three customers now using IBM SOA industry frameworks.
Level: Beginner

BIT-1832 - Improving hospital communication efficiency with an Agile Communication Environment
Richard Tworek, Nortel, General Manager, Next Generation Unified Networks, William Elazmeh, University of Ottawa, PhD Candidate, Dr. Dympna O'Sullivan, MET Research Group, Telfer School of Management, University of Ottawa, Post-Doctoral Researcher
The agile communication environment sandbox consists of a software-based foundation environment that leverages SOA and presents communication services in a Web Services environment for integration into IT applications and business processes. In this seminar, we discuss how this can be employed to facilitate more effective communication solutions in the Emergency Department (ED). Based on our research experience with ED clinical workflows and decision-making, we propose applications that may be developed using this environment that can be easily integrated with the normal ED workflow demonstrating enhanced efficiency and decision-making in the ED by granting caregivers easier and more effective access to necessary resources in a more timely fashion. We show how an SOA is an effective methodology for integrating monolithic systems so that all facets of patient data may be combined to produce the most up-to-date and complete picture of a patient at any given moment.
Level: Not Applicable

BIT-1842 - Personalizing SOA: Imperatives in the new Web 2.0 world
Jason Bloomberg, ZapThink LLC, Managing Partner
New business models. Reaching the long tail. Engaging customers in innovation. These are the new realities of global business. New ways of personalizing SOA to more effectively connect people with processes and with each other are needed to empower business and drive competitive advantage. Enterprises need to determine how to take advantage of the new Web 2.0 ways of connecting people in a way that that empowers them to execute on their business priorities, goals and values. This session will introduce how SOA facilitates a new way of doing business where both customers and line-of-business personnel have the power to take control of business processes by connecting enterprise content and capabilities to achieve your organization's objectives
Level: Intermediate

BIT-1890 - SOA, Web 2.0, people interaction: End-user interaction with SOA
W. Jon Raslawski, IBM, SOA Sales Leader - Lotus Software, Cheng Zhou, Ascendant Technology, Practice Director - Portal & Social Computing, Mike Harry, Cisco Systems, IT Architect
SOA and Web 2.0 are two of todays hottest topics. They change the way IT develops and deploys applications, and how the end-user can leverage and interact with them. This session will discuss how SOA and Web 2.0 help make people more productive, collaborative, and engaged with business processes. Well explore the key role of Well explore the key role of Lotus® Software and WebSphere® Portal solutions, from portals and dashboards to new Web 2.0 technologies. And, we'll analyze foundational elements that enable early successes with SOA, providing technical audiences the background to articulate the business opportunities & value to their business leaders. Co-presenting will be Michael Harry, IT Architect from Cisco Systems and Cheng Zhou, Practice Leader for Business Integration and Process Management at Ascendant Technology, a premier IBM Business Partner. We'll share real-world examples of how SOA is solving critical issues facing today's IT and user community.
Level: Beginner

BIT-1909 - Optimize results through smart resource deployment
David Waxman, IBM, Executive Architect, Lieutenant Colonel (G.S) Mikko Heiskanen, Finnish Defense Forces, Chief of Division, Defence Forces
An experienced coalition military that knows disaster can strike at a moments notice, and an ineffective response can cost thousands of lives. Network-centric operations (NCO) were seen as the key in providing a greater level of integration and flexibility across the military and civilian domain. They knew that network-centric operations would require a major transformation of technology, organization, and process. Because only a small window of opportunity was available, they needed to act decisively, boldly, and proactively. Learn how SOA and the alignment of business and technology are helping this military force transform. In November 2006, Gartner named this as one of the four leading NCO programs worldwide.
Level: Beginner

BIT-1930 - Effecting organizational change to enable transformation: An SOA Journey
Michael Mathias, Aetna, CTO, Gopal Krishnan, IBM, VP Engineering & Products, Software Group
A leading US health insurer is undergoing a major transformation of its business. Come learn how they have implemented an enterprise architecture to enable change and begin to move the organization toward SOA-enabled business processes. They will discuss how they built the business case for their transformation and will share lessons learned from their SOA journey.
Level: Intermediate

BIT-1961 - Business transformation vs. SOA transformation: Can I do both?
Paul Gould, Norwich Life, Chief Architect, Manoj Saxena, IBM, Vice President, Global Solutions and Asset Management
Yes! Corporations are transforming their business models in an attempt to increase revenue, operational efficiency and global competition by designing innovative business models and processes to be disruptive in their market space. The business leaders are looking for IT to provide and support the disruptive business models. However, the majority of ITs budget and resources are spent in maintenance leaving little time and resources for IT to be innovative and meet the business demands. In addition, many IT Corporations have adopted SOA in adhoc fashion and achieved some maturity in the technology. The key to aligning the IT objectives with the business objectives is a structured approach. Come hear about new ways to develop the required capabilities and prioritize the initiatives to create a Business and SOA transformation roadmap.
Level: Intermediate

BIT-1985 - Globally Integrated Enterprises made real for design, make, move and sell: A customer panel discussion
Paul Downing, PROSTEP, Inc., VP - PROSTEP INC, John Roach, Wal-Mart, SOA Architect Manager, Fred Yentz, ILS Technology, Chief Operating Officer, Ed Bryan, IBM, Dir, S/W Solutions for the Industrial Sector, Gene Glaudell, , CIO
From product development to plants to launch to distribution centers all the way to retailers, business services play a key role in efficient flexible business processes. Learn how suppliers and OEMs build processes that work effectively with their heterogeneous infrastructures such as engineering, manufacturing and distribution. Several customers will share their successes in using an SOA approach to their industry challenge.
Level: Beginner

BIT-2015 - SOA what: Connecting SOA to business outcomes
Geoff Vickrey, IBM, Partner, Global Application Innovation Services Leader
Enabling reuse? Check. Driving cost savings? Check. Tangible business value? Hmmm.
Level: Beginner

BIT-2113 - Business Process Management from IBM: Optimizing the business like no one else can
Beth Smith, IBM, Vice President, WebSphere BPM and Industry Solutions, R. Thomas Brady, ActiveCare Network, LLC, CIO, Judi Grupp , ActiveCare Network, LLC, President/CEO
Companies are quickly growing and maturing in their Business Process Management (BPM) initiatives. The taste of early success has left them hungry for more as they continue to improve and optimize their business. Join us for an exciting and informative session to understand what new software and services IBM is delivering to support our customers in their BPM efforts. Come find out about the next great frontier in BPM including WebSphere® Process Server, WebSphere® Business Services Fabric, FileNet® and System z®.
Level: Beginner

BIT-2114 - How to improve business agility through end-to-end process visibility
Kramer Reeves, IBM, Manager, BPM Product Marketing, Janell Hill, Gartner, Research, VP, Gartner
Most companies today face a turbulent business environment which demands effective and rapidly deployed changes in business practices, or even new business models. In order to win in such a dynamic marketplace you need tremendous agility in your business. Business process management (BPM) helps you create an agile business by making processes explicit and visible so they can be managed across your value chain. This session demonstrates how BPM enables end-to-end visibility to significantly improve business agility and how explicit process management is influencing the direction of the business application market, while altering the approach to application development and management. Session attendees will gain thorough insight into how BPM can transform business and how to cope with the changes that BPM technologies bring to their IT environments.
Level: Intermediate

BIT-2115 - Simplify the process of change and harness the power of dynamic applications
Does your competition have a robust, flexible, easy to assemble platform thats even faster and easier to change? Are they responding to rapid changes that todays market demands as much as three times faster while keeping their costs low by increasing service reuse on average, as much as 50%? Give your business the advantage of responding the quickest and easiest to changes in your business environment. Changes like breaks or streamlining opportunities in your supply chain, unexpected competitive actions, or globalization opportunities. Analysts agree composite business applications are the optimal way to assemble and change business processes. Find out how you can build or extend Business Process Management enabled by a SOA platform with dynamic process capabilities.
Level: Beginner

BIT-2117 - Feeling agile? Start by understanding the concepts of SOA-enabled processes
James Barrecchia, Atlas Air Worldwide Holding Inc., Sr. Director, Business Systems Delivery, Evan Atkins, IBM, WBI Sales Leader
You want a robust, flexible, and easy to assemble platform. But how are you going to get it and at what cost? In this session, you can assess how flexible your processes are and what kind of costs are involved with change. Does your IT environment have the flexibility to allow new processes to be added easily? The benefit of SOA in Business Process Management (BPM) is that it eliminates the high cost for process change, and provides the flexibility and agility needed for changing business environments. Explore BPM enabled by SOA capabilities including WebSphere® Process Server and System z®.
Level: Beginner

BIT-2118 - Enhancing innovation through collaborative BPM
Connie Moore, Forrester, Analyst, Larry Bowden, IBM, VP, Portals and Web Interaction Services
Business Process Management (BPM) does not typically evoke images of individuals working together to solve a business problem. Optimization, modeling, simulation and process execution are typical signifiers of BPM, which is viewed traditionally as a very structured, highly engineered activity producing predictable results. In contrast, collaboration occurs when people interact with one another through dynamic, ad-hoc cognitive activities, often resulting in innovation and improved business results. However, when these interactions can be captured as best practices, innovations can be turned into processes. This session demonstrates how to enable design-time collaboration on BPM process models. We'll discuss how unstructured, people-related, critical business processes, delivered through Web 2.0 facilities, offer a combination of social computing and human interaction that can enable dynamic processes and self-optimized collaborations that will spark results in your organization.
Level: Beginner

BIT-2190 - Reducing risk of the SOA transformation journey in defence
Sietze Dijkstra, IBM, Global Business Services Global Government Leader, Phil Rutland, UK Ministry of Defence, Head of Logistics Architecture, Cdre Howard Tweedie, Royal Navy, UK Ministry of Defence, SRO Vision, Grant Hume, IBM, Software Sales Public Sector
Are you challenged by the complexity of your existing systems and processes and their inability to support your critical operational missions? Need to align your enabling systems to deliver the desired outcomes to drive satisfaction to key stakeholders? Can you extract the right information at the right time, trusting it's integrity to make mission critical decisions for execution? In this session, you will learn how a defense organization is undergoing a major transformation initiative and how they have proven that a services oriented approach is viable for delivering operational effects. The challenge of integrating 180 applications across 80 sites, maintaining information integrity of millions of stock items across internal and external applications, is further complicated by this defense organization's need to simultaneously shape the support chain for emerging theater operations while continuing business as usual.
Level: Beginner

BIT-2200 - SOA for the masses
Marc-Thomas Schmidt, IBM, Distinguished Engineer, Chief Architect ESBs, Service Registry, Zero Assemb
This presentation will describe how ISVs, SIs and other solution providers can use Project Zero to facilitate implementation of a SOA by connecting the building blocks of their offering. Using the lighweight application assembly capabilities of Project Zero, providers and customers can connect existing services, data sources and application functions in a fast and simple way. You will learn how this new IBM technology can help you integrate, adapt and extend solutions in customer-specific ways with low resource overhead and rapid time to market.
Level: Beginner

BIT-2258 - Service lifecycle and governance in action at InterContinental Hotel Group
IHG - InterContinental Hotels Group is the largest hotel group in the world with over 3,700 properties. As a company, they have selected WebSphere® Service Registry and Repository over Systinet. Eric Norman will discuss, in detail, the IBM SOA implementation.
Level: Intermediate

BIT-2264 - Business Process Management enabling SOA
Mark Vescovi, Highmark, Director, Strategic Planning and EA, Bobby Soni, IBM, VP and Global Solutions Leader, IBM Global Business Services
Several years ago, Highmark developed a strategy to move all core systems to service oriented architecture (SOA). Last year, as part of the legacy modernization effort at Highmark, a high-level business model was developed and built-out for several areas of the business. Highmark is currently developing the processes necessary to support the enterprise business process model, and gain additional business buy-in to support modeling efforts. This session cover the road Highmark has traveled to date, and current plans for gaining additional support from the business ultimately supporting our SOA initiatives at Highmark.
Level: Beginner

BIT-2304 - Case study: Business process modeling accelerates time-to-value at Danske Bank
Business optimization, globalization, business and IT integration. We all know the challenges, but what do you do about them? Learn how Danske Bank has used business process modeling for years specific techniques to support a business driven development paradigm. The need for understanding end-to-end processes and the way they interact with IT assets in an SOA environment has led Danske Bank to use WebSphere® Business Modeler as a key part of the group modeling platform deployed throughout the organization. Share the experiences and lessons learned from such a large scale deployment.
Level: Not Applicable

BIT-2316 - Hurry up and take your time: The Highmark approach to SOA and governance best practices
Michael Kronenwetter, Highmark, VP, Technology Management, Jeff Rogers, IBM, Director, Software Group Public Sector Sales
Many organizations are considering SOA as a means for quickly responding to changing business and IT needs. So, why hurry up and take your time? What happens once the initial investments have been made? The technology side of a SOA implementation is the least complex to implement and manage. Many companies hurry up the technology side of the SOA equation without regard to the methodology, governance, and communication aspects. Establishing a sound methodology supported by appropriate governance and communications programs is critical to realize the full value of SOA. An effective governance framework allows organizations to better manage the organizational, technical, and process changes that result from moving toward a service oriented enterprise.
Level: Intermediate

BIT-2374 - Nationwide Insurance industry case study: Successful SOA governance
Gregg Bjork, WebLayers, CEO, Brad Tussing, Nationwide , Enterprise COE Executive, Mike Elisco, Nationwide, SR CONSULTING IT ARCHITECT
This session offers a case study of Nationwide insurance transition to service oriented architecture (SOA). This corporations heavy M & A strategy allows it to acquire businesses that have an advantage in niche markets. Having an SOA framework allowed them to move more quickly in merging the acquired businesses.
Level: Intermediate

BIT-2394 - Case study: Value-based transformation using SOA
Karen Stanhope, IBM, CITA, Jeff Auker, The Hartford, Assistant VP - Personal Lines eCommerce, Gary Plotkin, The Hartford, CIO Application Architecture
This session demonstrates how the business and IT teams in an insurance organization created a joint vision and phased rollout plan to deliver value-based capabilities on a SOA platform.
Level: Beginner

BIT-2396 - The Green imperative: SOA and environmental sustainability
James Governor, Redmonk, Principal Analyst and Founder, James Bitonti, C-Lock Technology, President
Reducing environmental impact of data centers for the IT industry is not the entire green imperative. Software architecture can play a critical role in the strategy of going green. Industry analyst James Governor of RedMonk will discuss why green initiatives are essential for the sustainable enterprise, and how using an SOA can enable enterprise green solutions. Learn how SOA can help use resources wisely to reduce your companys carbon footprint. Jim Bitonti will discuss an SOA built around patent-pending C-Lock methodology, that provides a reproducible, scientifically defensible, transparent and verifiable process to collect and manipulate large amounts of information rapidly and efficiently for documenting greenhouse gas (GHG) footprints and emission reductions. It allows seamless ingestion and integration of data from dedicated GHG management efforts, EMIS systems, and corporate financial/operational data, and can readily adapt to comply with evolving regulations and standards.
Level: Beginner

BIT-2402 - Business activity monitoring: End-to-end visibility for better business decisions
James Lieb, NY State Dept. of Tax & Finance, Director of Application Development, NYSDTF
This session demonstrates how the New York State Department of Taxation and Finance used WebSphere® Business Monitor to boost operational performance, reduce exception backlogs by more than 60%, manage staff more effectively, and manage fluctuations in demand. This governmental organizational was looking for a way to accelerate the processing of tax returns while reducing the risk of losing paper files. They implemented a service oriented architecture (SOA) and automated the processing of Business Tax exceptions and are in the process of implementing the automated processing of personal income tax returns.
Level: Beginner

BIT-2413 - Building mission critical systems using SOA - A Customer Business View
Shama Patel, United Air Lines, Inc., Managing Director, Corporate Strategy & Planning, Frank Naccarati, IBM, SOA Practice Leader - Distribution, Michael Heck, IBM, Practice Leader: Usability Engineering National Practice
Creating a new mission-critical custom reservation systems for an airline presents many business challenges and opportunities. In this session, a leading commercial carrier will discuss the challenges in designing a large scale passenger service system, the integration of the design with critical business processes, and the systems value realization potential. In addition, two IBM presenters who worked with the carrier, will discuss the Usability aspects of creating a mission critical Web 2.0 front end and its linkage to a Service Oriented Architecture.
Level: Beginner

BIT-2430 - Taking advantage of enterprise integration in highly regulated environments: A customer panel discussion
Jamie Bisker, IBM, Global Insurance Industry Leader, Institute for Business Value, Joseph Brand, MetLife, Vice President, Enterprise Architecture, David Waxman, IBM, Executive Architect, Marius Bosman, Standard Bank of South Africa Limited, Enterprise Program Manager & Head of Solution Architecture, David Finch, Missouri Dept of Public Safety, Special Assistant for Homeland Security
Enterprise integration is a reality for most companies. For some industries, however, regulation makes integration a challenge. Each local market may have different requirements for operational execution. Some leading companies operating in these regulated environments are finding ways to develop and execute strategies to take advantage of globalization and integration opportunities. In this session, leaders from the financial services, healthcare, and government industries will share how their companies are making progress in integrating operations across multiple locations while meeting the needs of local markets.
Level: Beginner

BIT-2434 - Human workflow that enables agile business process - SEGA's case
Hideyuki Honda, SEGA CORPORATION, Chief Architect, Hideki Iriyama, Ufit Co., Ltd., Consultant
In the amusement industry, sensing the market need and delivering the product in a timely manner is critical. In addition, this fast moving industry requires agile adaptation to continuously lead the market. SEGA, known for the famous game character called SONIC THE HEDGEHOG, has started SOA project from the payment application for employees. They wanted to build an IT infrastructure that can adapt to any business requirements, but they chose to start small instead of challenging the enterprise-wide SOA innovation. In this session, the customer will talk about the challenges they have faced in designing the human workflow using BPEL and how they have overcome it. The customer will also talk about their experiences in learning step-by-step approach to grow and extend the scope of SOA within the company. Slowly but surely, SEGA is acquiring the skills and know-how to deploy SOA across the enterprise to get ready for the next big wave in the amusement industry.
Level: Beginner

BIT-2440 - Real-world BPM and SOA: Critical strategies for success
Jonathan Mack, Guardian Life Insurance, Senior Architect, Georgina Castanon, IBM, Director, IBM Business Process Management and Industries Marketing
Based on case-study experience implementing service oriented architecture (SOA) and business process management (BPM) at Fortune 500 companies, this session digs into tactics and strategies to achieve SOA and BPM. Reality rarely fits idealized SOA and BPM models. Nothing is as easy as some would suggest, nor as daunting as a naysayer might assert. Understanding the transformative potential of these technologies while avoiding dangerous assumptions, excessive risks, and overblown hype can spell the difference between implementation and frustration. Based on the presenters real world experiences  ranging from Guardian Life Insurances transformational SOA/BPM Customer Experience project to leading other enterprise architecture implementations  this session evaluates alternative strategies and gives specific recommendations to achieve success and minimize risk.
Level: Not Applicable

BIT-2441 - Blurring IT and LOB boundaries: SOA in Web 2.0 mashups and situational applications
New Web 2.0 technologies enable IT and LOB to develop situational applications and mashups using SOA. When should IT develop them and when should LOB develop their own? Just as importantly how can they collaborate better for joint efforts? This session will outline principles and characteristics for business and IT to consider when determining what they need as well as who should develop them. Examples from existing products and exciting new products will be featured.
Level: Beginner

BIT-2464 - Policy-driven SOA governance
Nick Burling, IBM, Portfolio Manager, SOA Strategy and Planning, Randy Heffner, Forrester, Analyst
Flexibility is one of the primary drivers for SOA adoption, and customers implementing SOA are finding that policy-based design provides important ways to achieve flexibility. Starting with an independent industry perspective from Randy Heffner of Forrester Research, this session will describe the value of and future direction for SOA policy management, including how it fits into the landscape of SOA governance and SOA infrastructure. Following Randy's remarks, IBM will describe new capabilities designed to link leading IBM SOA Governance methodology's and its rich runtime enforcement offerings through integrated SOA policy lifecycle management across multiple policy domains, as well as discussing enhancements to enabling tools like WebSphere(r) Service Registry and Repository and DataPower(r).
Level: Not Applicable

BIT-2468 - IBM Service Management: Keeping Your SOA Fit
You've implemented SOA to add the flexibility to IT which businesses crave, allowing for more and faster changes to respond to market and business demands. In order to realize the benefits of SOA, youll need to ensure service levels and customer expectations are met. In this session youll learn about how IBM's Service Management strategy will help meet the challenges of managing exponential change, increasing complexity and costs, and ensuring compliance.
Level: Not Applicable

BIT-2469 - What do you get when you mix SOA and the Data Center?
Marie Wieck, IBM, VP, Middleware Services, Rich Lechner, IBM, VP, Marketing and Strategy
This session discusses an evolutionary model to transition from a tactical operations focus on IT infrastructure and management to a strategic service orientation. This evolution focuses on improving your datacenter/IT economics, responsiveness, and business alignment. This is all about changing your focus from provisioning and managing individual resources to provisioning and managing higher level IT services.
Level: Intermediate

BIT-2480 - The SOA Revolution at Ball State University
Fred Nay, Ball State University, Director of IT, Philip Repp, Ball State University, Interim Vice President for Information Technology
With Enterprise Service Bus (ESB) solutions, you can start small while planning for future growth. Revitalizing and integrating existing business environments like IBM CICS, IBM Information Management System, IBM DB2 and IBM WebSphere Application Server for IBM z/OS ensure flexibility and scalability across application and hardware platforms while providing cost effective solutions. Listen to how Ball State University applied SOA principles and enhanced their System z platform to meet increasing Servlice Level Agreement Pressures, while positioning them to meet business requirements ranging from resolution of duplicate student data to student registration.
Level: Intermediate

BIT-2484 - Countrywide Case Study: Application optimization made simple utilizing IBM WebSphere XD
Andre Parsad, Countrywide, VP of Web Services, Harmik Zohrabian, Countrywide, Senior Manager for Web Services
This is a case study on Countrywide's utilization of WXD as preliminary pilot to demonstrate the optimization of its current application environment. The case describes Countrywide's current application challenges and how WXD can be used overcome those challenges.
Level: Beginner

BIT-2511 - Case Study: Blue Cross Blue Shield of Kansas City  from Batch to Breakthrough
Erik Brokaw, BlueCross Blue Shield of Kansas City, Enterprise Architect, Graham Churchill, IBM, ESB Sales
BlueCross BlueShield of Kansas serves more than 880,000 members in 32 counties in greater Kansas City, northwest Missouri, and Johnson and Wyandotte counties in Kansas. In this session, attendees will learn how BlueCross BlueShield of Kansas City is leveraging the IBM WebSphere® Message Broker and WebSphere MQ to improve communication with its customers, backend systems, and partners.
Level: Intermediate

BIT-2522 - Case Study: Practical deployment of IBM WebSphere Extended Deployment at Osaka Gas
Hiroshi Nakauchi, Osaka Gas (OGIS), Director, Professional IT Architect
Osaka Gas, the second largest gas-supplying company in Japan, sought to make their operations more dynamic and robust. This session will describe how IBM WebSphere® Extended Deployment (XD) optimizes their Web application system, and how they were able to deploy XD into their existing environment without any changes. Architecture, implementation and future deployment plans will be highlighted.
Level: Beginner

BIT-2532 - Liberty Mutual Insurance: A case study on benefits of an SOA architecture in increasing business flexibility and enabling SOA governance
Michael Galarneau, Liberty Mutual Insurance, CTO
In this session, Liberty Mutual will describe how it drove increased business flexibility and greater business/IT alignment by implementing an architecture with IBMs SOA components and plans to leverage WebSphere Service Registry and Repository to provide SOA governance for their enterprise services.
Level: Beginner

BIT-2579 - Get Ready for BPM and SOA to Reshape Business and IT Strategies
Andrew Sweet, IBM, Director, SOA Strategy, Michelle Cantera, Gartner, Analyst
SOA is not technology for technology's sake - it is about delivering VALUE to the business. BPM helps makes the value of SOA visible and compelling to business stakeholders. As companies embrace BPM and SOA, with the goal of improving business agility, they are grappling with more agile and collaborative development methods and next generation applications. This joint session by Gartner Research and IBM explores several market scenarios that companies may face during the next 3 to 5 years, and the impact these scenarios will have on their workforce, application, infrastructure, and sourcing strategies.
Level: Intermediate

BIT-2581 - Case study: Taking advantage of enterprise integration in highly regulated environments - Standard Bank of South Africa
Marius Bosman, Standard Bank of South Africa Limited, Enterprise Program Manager & Head of Solution Architecture
Learn how Standard Bank of South Africa (SBSA) augmented its SAP technology infrastructure with IBM WebSphere® Message Broker, resulting in significant performance improvements and stability for its core banking systems. Propelled by more than thirteen pieces of regulatory legislation, Standard Bank of South Africa recounts the ultimate transformation journey that entailed tackling essential legacy system modernization and the implementation of new business operating models. Find out how SBSA transcended existing silos of technology to achieve a truly customers centric model.
Level: Not Applicable

BIT-2618 - The impact of technology on business
Ray Hammond, , Futurologist and Future Trend Spotter, Marc Chapman, IBM, Global Strategy and Change Leader
Ray Hammond, Europe's most experienced and widely published futurologist, will share his insights on the impact technology will have on business. Exploring key trends like globalization, world population growth, climate change, the looming energy crisis and the world's poorest billion, Ray will offer us a glimpse into the future and provide valuable insights into things business leaders need to consider today in order to be ready for tomorrow. This session will be hosted by Marc Chapman, IBM Global Business Services Global Strategy and Change Leader.
Level: Beginner

BIT-2645 - Optimizing SOA projects in the new socially networked business
Amy Wohl, Wohl Associates, President
When you are getting started with SOA, it is important to consider how your projects will fit into and support your business. That can be difficult in a rapidly changing market environment. It requires learning how to support technologies such as instant messaging, social networking, and cross-organizational collaboration. This session explores how social networking is moving from the consumer marketplace to business, and what that means for new software projects - both how you can take advantage of social networking to communicate to your customers and wider community, locate expertise, and design in order to avoid intruding on newly-established relationships.
Level: Beginner

BIT-2786 - A Smart SOA approach in any economic climate
Stephen Mello, IBM, Director, WW WebSphere Product Marketing, Loyalty and Strategy
Is your business flexible enough to adjust quickly to changes in customer needs and/or economic climates? Can you ramp up quickly to increasing demand? Can you control costs and deliver critical services during economic downturns? Companies that are agile, control costs, and deliver value have proven to have more economic flexibility. Utilizing a Smart SOA approach can help enterprises achieve these attributes that have been shown to help companies in any economic climate. Learn how SOA can help you build an IT environment that can adjust to any economic environment.
Level: Not Applicable

BIT-2813 - Payments convergence: Unlocking capital and profits in the changing world of payments
Philip Heasley, ACI Worldwide, Chairman and CEO, June Felix, IBM, General Manager, Banking and Financial Markets
At no other time in the last 15 years has there been so much change in payments, a $250B industry which impacts banks, retailers, corporations, and consumers globally (Source: McKinsey). Major regulatory pressures, technological advances, and competitors have created a perfect storm. Banks alone will spend over $50B annually on technology (Source: IDC) to restructure and transform their card, ach, wire transfer, trade finance and mobile payments. In response, IBM has formed a global strategic alliance with ACI, the leading wholesale and retail payments application provider, to address this opportunity. In partnership with IBM, ACI will be moving to a SOA-based architecture across all of its product suite and leveraging IBM's Payments Framework and Enterprise Payments Platform. IBM and ACI will share client case studies which show how banks can unlock capital and profits through systematic payments transformation and convergence of retail and wholesale processes and applications.
Level: Intermediate