Impact 2008 Tracks - IT Executive
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IT Executive

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IT Executive tracks
 Business Process Management Enabled by SOA
 CIO Imperatives
 Extending SOA with Web 2.0
 Getting Started with SOA
 Process Integrity
 SOA Governance with Service Lifecycle Management
 SOA Health: Security, Management and Infrastructure

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Business Process Management Enabled by SOA

ITE-1272 - Dramatic improvement of supply chain processes utilizing SOA and Business Process Management
Thomas Fellman, Sony Ericsson / Connecta, Senior IT Management Consultant
This session will describe how Sony Ericsson dramatically improved its Global Supply Chain operations utilizing WebSphere® Integration capacities - and why the company has implemented an Enterprise Service Bus (ESB). The speaker will also discuss how SOA and Business Process Management (BPM) are used in order to establish "World Class" Supply Chain processes, based on ESB capacities. The session is suitable for everyone interested in the business potential in SOA and BPM - regardless of technical background and field of business
Level: Not Applicable

ITE-2113 - Business Process Management from IBM: Optimizing the business like no one else can
Beth Smith, IBM, Vice President, WebSphere BPM and Industry Solutions, R. Thomas Brady, ActiveCare Network, LLC, CIO, Judi Grupp , ActiveCare Network, LLC, President/CEO
Companies are quickly growing and maturing in their Business Process Management (BPM) initiatives. The taste of early success has left them hungry for more as they continue to improve and optimize their business. Join us for an exciting and informative session to understand what new software and services IBM is delivering to support our customers in their BPM efforts. Come find out about the next great frontier in BPM including WebSphere® Process Server, WebSphere® Business Services Fabric, FileNet® and System z®.
Level: Beginner

ITE-2114 - How to improve business agility through end-to-end process visibility
Kramer Reeves, IBM, Manager, BPM Product Marketing, Janell Hill, Gartner, Research, VP, Gartner
Most companies today face a turbulent business environment which demands effective and rapidly deployed changes in business practices, or even new business models. In order to win in such a dynamic marketplace you need tremendous agility in your business. Business process management (BPM) helps you create an agile business by making processes explicit and visible so they can be managed across your value chain. This session demonstrates how BPM enables end-to-end visibility to significantly improve business agility and how explicit process management is influencing the direction of the business application market, while altering the approach to application development and management. Session attendees will gain thorough insight into how BPM can transform business and how to cope with the changes that BPM technologies bring to their IT environments.
Level: Intermediate

ITE-2115 - Simplify the process of change and harness the power of dynamic applications
Does your competition have a robust, flexible, easy to assemble platform thats even faster and easier to change? Are they responding to rapid changes that todays market demands as much as three times faster while keeping their costs low by increasing service reuse on average, as much as 50%? Give your business the advantage of responding the quickest and easiest to changes in your business environment. Changes like breaks or streamlining opportunities in your supply chain, unexpected competitive actions, or globalization opportunities. Analysts agree composite business applications are the optimal way to assemble and change business processes. Find out how you can build or extend Business Process Management enabled by a SOA platform with dynamic process capabilities.
Level: Beginner

ITE-2117 - Feeling agile? Start by understanding the concepts of SOA-enabled processes
James Barrecchia, Atlas Air Worldwide Holding Inc., Sr. Director, Business Systems Delivery, Evan Atkins, IBM, WBI Sales Leader
You want a robust, flexible, and easy to assemble platform. But how are you going to get it and at what cost? In this session, you can assess how flexible your processes are and what kind of costs are involved with change. Does your IT environment have the flexibility to allow new processes to be added easily? The benefit of SOA in Business Process Management (BPM) is that it eliminates the high cost for process change, and provides the flexibility and agility needed for changing business environments. Explore BPM enabled by SOA capabilities including WebSphere® Process Server and System z®.
Level: Beginner

ITE-2118 - Enhancing innovation through collaborative BPM
Connie Moore, Forrester, Analyst, Larry Bowden, IBM, VP, Portals and Web Interaction Services
Business Process Management (BPM) does not typically evoke images of individuals working together to solve a business problem. Optimization, modeling, simulation and process execution are typical signifiers of BPM, which is viewed traditionally as a very structured, highly engineered activity producing predictable results. In contrast, collaboration occurs when people interact with one another through dynamic, ad-hoc cognitive activities, often resulting in innovation and improved business results. However, when these interactions can be captured as best practices, innovations can be turned into processes. This session demonstrates how to enable design-time collaboration on BPM process models. We'll discuss how unstructured, people-related, critical business processes, delivered through Web 2.0 facilities, offer a combination of social computing and human interaction that can enable dynamic processes and self-optimized collaborations that will spark results in your organization.
Level: Beginner

ITE-2243 - Implementing a business process platform to align business and IT
Marcel Albers, Finnion, CEO, Marco Lesmeister, Finnion, Managing Director, Peter Dullaert , ABN AMRO Verzekeringen, Program Manager
The IT industry has long promised to mature to a level in which a non-IT business user could "describe" his or her business process, and IT would automatically generate an appropriate application and infrastructure from that model. Using service oriented architecture (SOA), a model-driven approach, and a rigid design in which data, processing, and user interface layers are strictly separated and then divided into independent Web services, we have now reached the level where we can automatically generate multi-channel applications using a Business Process Execution Language-based process description, product models, and channel models. The platform not only automates the business process, but combines content for the banking and insurance industries with several independent calculation Web services to generate a database model, a user interface, and even the documentation for the actual application. Renew your faith in IT by stopping by this informative session.
Level: Intermediate

ITE-2264 - Business Process Management enabling SOA
Mark Vescovi, Highmark, Director, Strategic Planning and EA, Bobby Soni, IBM, VP and Global Solutions Leader, IBM Global Business Services
Several years ago, Highmark developed a strategy to move all core systems to service oriented architecture (SOA). Last year, as part of the legacy modernization effort at Highmark, a high-level business model was developed and built-out for several areas of the business. Highmark is currently developing the processes necessary to support the enterprise business process model, and gain additional business buy-in to support modeling efforts. This session cover the road Highmark has traveled to date, and current plans for gaining additional support from the business ultimately supporting our SOA initiatives at Highmark.
Level: Beginner

ITE-2304 - Case study: Business process modeling accelerates time-to-value at Danske Bank
Business optimization, globalization, business and IT integration. We all know the challenges, but what do you do about them? Learn how Danske Bank has used business process modeling for years specific techniques to support a business driven development paradigm. The need for understanding end-to-end processes and the way they interact with IT assets in an SOA environment has led Danske Bank to use WebSphere® Business Modeler as a key part of the group modeling platform deployed throughout the organization. Share the experiences and lessons learned from such a large scale deployment.
Level: Not Applicable

ITE-2402 - Business activity monitoring: End-to-end visibility for better business decisions
James Lieb, NY State Dept. of Tax & Finance, Director of Application Development, NYSDTF
This session demonstrates how the New York State Department of Taxation and Finance used WebSphere® Business Monitor to boost operational performance, reduce exception backlogs by more than 60%, manage staff more effectively, and manage fluctuations in demand. This governmental organizational was looking for a way to accelerate the processing of tax returns while reducing the risk of losing paper files. They implemented a service oriented architecture (SOA) and automated the processing of Business Tax exceptions and are in the process of implementing the automated processing of personal income tax returns.
Level: Beginner

ITE-2440 - Real-world BPM and SOA: Critical strategies for success
Jonathan Mack, Guardian Life Insurance, Senior Architect, Georgina Castanon, IBM, Director, IBM Business Process Management and Industries Marketing
Based on case-study experience implementing service oriented architecture (SOA) and business process management (BPM) at Fortune 500 companies, this session digs into tactics and strategies to achieve SOA and BPM. Reality rarely fits idealized SOA and BPM models. Nothing is as easy as some would suggest, nor as daunting as a naysayer might assert. Understanding the transformative potential of these technologies while avoiding dangerous assumptions, excessive risks, and overblown hype can spell the difference between implementation and frustration. Based on the presenters real world experiences  ranging from Guardian Life Insurances transformational SOA/BPM Customer Experience project to leading other enterprise architecture implementations  this session evaluates alternative strategies and gives specific recommendations to achieve success and minimize risk.
Level: Not Applicable

ITE-2634 - Leveraging your enterprise content in your SOA strategies
David Caldeira, IBM, Portfolio Manager, Bruce Silver, Bruce Silver Associates, BPM/ECM Analyst
Analysts estimate that almost 85% of information in an enterprise is unstructured content. Yet most businesses today do not have a strategy to manage this information as a strategic asset, nor one to protect the business against legal or regulatory exposure due to potential mishandling of this information. This session demonstrates how employing IBM enterprise content management solutions as an integral part of your organizations overall information management and SOA strategies can improve operational efficiencies, increase knowledge worker productivity, improve service to end customers, and better manage business risks.
Level: Beginner

ITE-2782 - How to improve productivity using the WebSphere BPM suite
JoonOh Lee, LG Chem, Leader of Information Support Team, Judy Huber, IBM, Director, WebSphere BPM and Connectivity Product Management
Established in 1947, LG Chem is a vertically-integrated chemical company that manufactures a wide range of products, from petrochemical goods to high-value-added plastics and high-performance industrial materials. Implementing an IBM WebSphere® business process management (BPM) solution has enabled LG Chem to increase productivity, standardize its business processes, integrate all of its business systems, and develop informative reports. Because the WebSphere solution contains an enterprise service bus layer, it is able to integrate all LG Chem business systems, enabling better insight into business processes across its entire enterprise. Further, the solution facilitates multiple languages and time zones, to support the entirety of the LG Chem global enterprise.
Level: Beginner

ITE-2896 - Rob Ashe Talks About Cognos Acquisition and SOA
Come hear Rob Ashe, who was the CEO & President of Cognos, talk about the largest acquisition in IBM's history and how IBM is leveraging Cognos to help deliver business intelligence and performance management capabilities as part of service oriented architectures. Business intelligence has been identified as the top spending priority by CIOs for the third year in a row, largely because companies are trying to leverage their information and generate increased insights to optimize their business processes and improve overall performance. Learn about how Cognos is using SOA to extend these capabilities more broadly across the enterprise to all processes, applications and users, and make BI pervasive.
Level: Intermediate